The immersion activities are built on the walkabout program. Designers travel to an UberEATS city every three months to study the local market in-depth. They examine the logistics and transportation structures while learning about the city’s culinary tradition. They conduct interviews with customers, restaurant staff, and partner organizations. Each visit contributes to developing a thorough grasp of the various markets and clients.
Order shadowing lets users watch the designs while sitting in people’s homes as they order supper, accompany partners on deliveries, and visit restaurants at peak hours. Seeing the products in use helps a company better understand the needs of its customers, how well its designs meet those needs, and what challenges the real world presents that it cannot replicate in the office.
This firm must swiftly reach critical mass in order to offer value to all of its many clients. For delivery services and restaurant owners to turn a profit, customers must place a sufficient number of orders. Customers want a large selection of restaurants and a vast network of delivery partners to receive their meals swiftly. A business must produce things fast to expand its consumer base. It moves quickly and ensures the business gets the proper design through quick iteration.
UberEATS is on a journey to make eating properly more accessible for everyone by utilizing Design Thinking. Consumers may order food from restaurants worldwide with Uber-speed delivery using the UberEATS service. People now have additional dining alternatives thanks to Uber Eats. The designers on the UberEATS team are passionate about culinary culture, logistical difficulties, and the needs of a rapidly expanding firm.
They take great pride in their ability to work quickly, show empathy for their clients, and make sure complex services run well (Liedtka, 2018). The UberEATS teams’ ideas serve a broad spectrum of consumers with a wide range of needs, but they all aim to make eating healthily convenient for everyone, everywhere, at any time.
UberEATS’s strategy involves using design techniques, such as ethnographic research, to develop an understanding of its clients and prototyping to create product-based solutions that address their demands. Every third month, UberEATS designers visit a new location to research the local cuisine, delivery services, patrons, and eateries. They sit with people in their homes while they place their food orders and observe delivery workers while they make deliveries.
As they looked into and investigated each of these stakeholders, the designers took notes. After spending time with customers and other influential people, each UberEATS designer returns to explain the problems they observed their clients commonly face. To summarize, the designers of the UberEATS service directly referred to design thinking to realize their ambitions, which is reflected in the success of this service.