Introduction
Statistics is a significant phenomenon that can create many benefits in various spheres. In particular, statistical values significantly help make correct decisions in the medical industry and business world. A hypothetical example with a maker of energy drinks is suitable because the company wants to decide whether bottles or cans containers should be preferred. Statistical analysis should be used to choose the most appropriate data collection method, propose a level of data measurement, and select qualitative or quantitative data.
A Telephone Survey as a Data Collection Method
To begin with, one should select an appropriate data collection method. I would rely on a telephone survey because this instrument is typically used to research the market (Groebner et al., 2018). This approach is additionally valuable since it allows for collecting first-hand and primary data from the selected respondents, which denotes that the researcher can completely control the process and adjust it to their needs. This data collection procedure is suitable for identifying the required information.
Steps in Conducting a Telephone Survey
A telephone survey consists of a few specific steps that should be performed. Since the topic is known, the first step will be to define the population of interest. I will focus on adults of all ages, genders, backgrounds, and socio-economic statuses. Developing survey questions is the following stage that deserves attention. In addition to general questions regarding the respondents’ age, gender, residence, and other characteristics, I will ask whether they consume energy drinks and what package is preferred.
All the questions will be close-ended to increase response rate and accuracy (Groebner et al., 2018). I will test my survey further by questioning a few individuals to see whether the instrument works. Furthermore, I will rely on simple random sampling to ensure that the sample size is free from bias. After that, I will be ready to select the sample and make calls.
Measurement Level in the Telephone Survey
The selected data collection procedure will bring a nominal measurement level because the respondents only need to choose an answer among the proposed categories. Groebner et al. (2018) stipulate that the lowest measurement level only implies fundamental analysis. However, the topic under investigation is simple, and it is only necessary to discover customers’ preferences. This data measurement level is sufficient to find the requested information.
Type of Data in the Telephone Survey
The proposed survey will collect and analyze qualitative data. This term refers to non-numerical information that is descriptive. This data is typically used to categorize or classify observations or describe phenomena or events without any attempt of their numerical investigation or measurement. In the scenario above, the main goal is determining whether bottles or cans are the preferred containers for energy drinks. Data is qualitative because it was not necessary to determine customers’ satisfaction level with these containers or their willingness to buy energy drinks depending on their packages.
Conclusion
In conclusion, a telephone survey is appropriate for determining whether customers prefer consuming energy drinks from bottles or containers. This tool offers a few benefits, and it is necessary to follow specific steps to ensure the survey is conducted correctly. Close-ended questions will be used, indicating that the nominal level of measurement will emerge. Even though it is a fundamental analysis of the lowest level, the simple nature of the issue under analysis demonstrates that this approach is sufficient. Finally, this instrument will generate qualitative data that will help find the required answer.
Reference
Groebner, D. F., Shannon, P. W., & Fry, P. C. (2018). Business statistics: A decision-making approach (10th ed.). Pearson.