Introduction
It is essential to determine the product or service needed to solve a certain social problem. Sale of products based on the need of the consumers ensures high demand for the product or service in the market. The following discussion analyzes Walmart Company to determine the service that can be added to improve the customers’ experience.
Company Location and Service Description
Walmart is a retail and wholesale supermarket, which is located in different parts of the country. The firm sells different companies’ products under one roof in different chain stores. The company has its headquarters in Bentonville, Arkansas (Fishman, 2006). The proposed service that can be provided by the company is the installation of electric equipment to customers. The service will ensure that the customers get installation if they purchase large electric equipment that requires technicians to install.
Problems Solved by the Service
Provision of installation services to customers who purchase electronic equipment will solve various problems in the market. The first problem is that it will reduce the extra cost incurred by the customer to install the product. In addition, the service will prevent injuries to the clients or breakdown of the electronic equipment due to wrong installation. Some customers try to install the products on their own, hence resulting in injuries and breakdown of the electronic equipment.
However, this service will eliminate this problem since the company will offer the service at a low price to the clients. The target market will be grateful for the service since it is costly to install the products if they hire a technician. The service will also increase the consumers’ loyalty, since consumers will always purchase the company’s products to ensure that they receive the installation services (Kapoor, 2011). Some of the companies that offer this service change highly to install and take days to install the electronic products hence inconveniencing the buyers.
Competitive Advantage
Competitive advantage is the factor that makes a firm more competitive than other companies in the same industry. The new service offers a competitive advantage since it ensures customer loyalty and increases the number of customers requesting the service (Doyle, 2008). This will increase the market share of the company, hence increasing its revenue. Electronic equipment customers will be attracted to the company since the firm will provide installation services at a subsidized cost.
Challenges of Marketing the Service
It will be difficult to market the service since the company has to educate the public about the service and its importance. Consumer education is essential, hence marketers have to deal with since they have to inform the consumers about the service and the problem it solves (Smith, 2004). Consumer education is important since it will enable them to understand the importance of the service hence demanding it. The other problem is competition from other companies. The firm has to ensure that its new service attracts new customers through marketing strategies. Competition may affect the success of the new strategy, however, due to the uniqueness of the service, the firm will reach its target market (Doyle, 2008).
Conclusion
From the above analysis, Walmart will benefit from the new service provided to the customers since it will ensure customer loyalty hence, a competitive advantage. The service will attract more customers since it is cheap and the firm will take less time to install electrical equipment bought by the customer.
References
Doyle, P. (2008). Value-Based Marketing: Marketing Strategies For Corporate Growth And Shareholder Value. Chichester: John Wiley & Sons. Web.
Fishman, C. (2006). The Wal-Mart Effect: How The World’s Most Powerful Company Really Works–And How It’s Transforming The American Economy. Old Saybrook: Tantor Media. Web.
Kapoor, R. (2011). Services Marketing: Concepts & Practices. New Delhi: Tata McGraw Hill Education. Web.
Smith, P. (2004). Marketing Communications: An Integrated Approach. London: K. Page. Web.