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Analysis of the Audiovisual Ecosystem and the Strategies: Walt Disney

Background

Audiovisual (AV) is a wide range of devices that transmit information by combining audio and visual media. The application of AV technology in business is what creates an audiovisual ecosystem. The AV includes slide tape presentations, television programs, cinema films, and digital smartboards. To capitalize on this technology, various companies have mainly invested in outdoing their competitors. Walt Disney is among the most established present AV agents.

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The Walt Disney (Disney) was created in 1923 by Walter and Roy by designing a studio. The studio began creating animated films aiming to entertain households (Goldsby & Mathews, 2018). By 1955, the company had created a Disney-themed park in California. They continued opening more themes which attracted many customers, and later in 1993, Disney purchased Miramax Film Corporation. The purchase of this media marked a series of production, franchise, and film purchases which made the Disney brand grow.

Methodology

The strategies of success of Disney can be analyzed through the SWOT analysis. The primary factor of the success of Disney is its base of customers. Throughout its development in the early years, Disney gained many customers through many entertainments they provided (Hoover, 2021). The customer base grew through brand advertisement and recommendations by loyal customers. The existing synergistic market boosted the growth of the company. The excellent brand image as described by customers and online rating developed the company.

Strengths

One of the primary strengths of Disney is its brand recognition and scope of influence. The scope can be linked to Disney’s influence on children by owning most of the favorite children (Hoover, 2021).. The admiration of these characters impacts the social behavior of the consumers who grow to love the characters and influence their children to love them too. Secondly, Hoover further depicts that Disney reaches all customers globally by streaming in all nations. Thirdly, the company owns many platforms which reach all consumers and meet consumer expectations across all ages. Disney has incomparable loyal fans who would like to access all the companies’ products, raising its revenue. The revenue can be further invested in developing new content and establish its branding and marketing. Lastly, the company’s existing library cannot be beaten by other competitors. The company owns a series of media that had success over the past and keep on being revisited due to memories (nostalgia) they created in the early ages of the customers.

Weaknesses

However one researches on entertainment industry want, one cannot satisfy all its customers. Hoover states that unsatisfied consumers will consider unsubscribing from Disney as they may not find its content appealing. Secondly, Disney may face a setback due to the growth of its influence which others will consider as unfavorable. Disney’s influence on character development worldwide can be negatively perceived. There is fear that the character developed may go against the social morals of certain culture.

Opportunities

Disney’s purchase of the Fox network would likely improve its network. The acquiring will give Disney the right to own all the networks owned by fox and all existing libraries. Owning fox network will help the company broadcast specific content reaching those customers who are not yet covered in their network. The buying of the Star Wars franchise could also increase its market as the franchise had enjoyed success in its projects (Hoover, 2021)..

Threats

The streaming of shows by Disney+ possesses excellent competition from the already established streaming companies such as Netflix and Amazon. Secondly, with the advancement of technology, most parents are concerned about affecting their children. The concern by the parents will lead to controlling the access of the streaming channels, which will reduce Disney’s audience. Lastly, Goldsby & Mathews stress that the restructuring all Disney’s huge content to fit Disney+ will be a significant challenge.

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References

Goldsby, M. G., & Mathews, R. (2018). The entrepreneurial spirit of Disney parks and resorts. Entrepreneurship the Disney Way, 194-257.

Hoover, G. (2021). Walt Disney: Entrepreneur without peer. Archbridge Institute.

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StudyCorgi. (2023, January 16). Analysis of the Audiovisual Ecosystem and the Strategies: Walt Disney. Retrieved from https://studycorgi.com/analysis-of-the-audiovisual-ecosystem-and-the-strategies-walt-disney/

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StudyCorgi. (2023, January 16). Analysis of the Audiovisual Ecosystem and the Strategies: Walt Disney. https://studycorgi.com/analysis-of-the-audiovisual-ecosystem-and-the-strategies-walt-disney/

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StudyCorgi. "Analysis of the Audiovisual Ecosystem and the Strategies: Walt Disney." January 16, 2023. https://studycorgi.com/analysis-of-the-audiovisual-ecosystem-and-the-strategies-walt-disney/.

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StudyCorgi. 2023. "Analysis of the Audiovisual Ecosystem and the Strategies: Walt Disney." January 16, 2023. https://studycorgi.com/analysis-of-the-audiovisual-ecosystem-and-the-strategies-walt-disney/.

References

StudyCorgi. (2023) 'Analysis of the Audiovisual Ecosystem and the Strategies: Walt Disney'. 16 January.

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