Over the last decade, the world of media has experienced an extensive change in terms of means of disseminating information. While digital media is becoming more demanding among target customers, traditional media coverage, especially newspapers, is shrinking. Nevertheless, in sports, all media irrespective of types remain actual and obtain financial support from sponsors and organizations since the circle of fans and people interested in sports events continues expanding. Thus, this paper aims at examining the media coverage of baseball club Frisco RoughRiders regarding the types of media, including print media, broadcast media, and the Internet.
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Media Coverage of BC Frisco RoughRiders
Print media is the oldest way of delivering information to the public and recently was the most popular type of media. It includes newspapers and magazines of weekly, monthly, quarterly issues, books, and brochures. In this regard, the notable events associated with BC Frisco RoughRiders are occasionally covered in sport-related rubrics of well-known USA newspapers, such as The New York Times, USA Today, and The Washington Post. Among the most authoritative US magazines, BC Frisco RoughRiders can get on the pages of Baseball Digest, Rotowire Fantasy Baseball, and Sports Illustrated. Besides, the national newspapers and magazines, local papers, including Community Impact Newspaper, The Dallas Morning News, and TXK Today, also take an active part in the coverage of the news about BC Frisco RoughRiders. The news is primarily connected with important transfers and ongoing and prominent events. Finally, for the advertisement, the club use flyers, and billboards.
Broadcasting media is an attractive, visual media channel that is still the most popular PR variant among firms, clubs, and other organizations that seek publicity. In particular, this type of media comprises television, radio, and movies. For example, radio is one of the oldest means of broadcasting, and, nowadays, people often listen to it to learn about information necessary for their daily needs, including the weather and traffic reports. In its turn, Frisco RoughRiders use the main TV channels, such as WMBF-TV, MiLB.TV, and Fox Sports Southwest, which play the primary role in broadcasting games during the season. Concerning radio, Frisco RoughRiders cooperates with the hometown radio station, namely 97.5 KLAK, and other stations, including TuneIn Radio and MiLB First Pitch (site). This broadcast tool makes the audience informed about the main events and matches of the favorite team.
Currently, the Internet has become the most influential media instrument compared to traditional news sources. The Internet delivers information in the form of text, video, and audio for the vastest circle of consumers. Moreover, people can select the way of receiving the information, among which are social networks, websites, blogs, online forums, and podcasts. It is worth noting that TV channels, radio, newspapers, and magazines also provide their news through digital means of communication.
In this regard, Frisco RoughRiders have significantly excelled their competitors in the League since few baseball teams can boast such an informative website that Frisco RoughRiders has. In particular, its website contains all necessary information that can be useful for fans, including schedule, ticket options, and flex packs. Additionally, the website has a column that is responsible for news, where people can find information not only about the latest news but also media resources and broadcast channels. This column also has interesting videos and allows you to watch games via MiLB.TV.
The website also has its webshop where fans can buy apparel, including male and female t-shirts, caps, jerseys, hoodies, sweatshirts, and plush. Furthermore, among other columns, people can find one for the community, where they can learn about the history of the team and information concerning its baseball academy, scholarship programs, and kids club. Finally, in this context, MiLB.com should be mentioned since it has a direct relation to everything that occurs in the baseball world. On this site, people can watch the Live Stream of all RoughRiders’ games.
Special attention should be paid to social networks, such as Instagram, Facebook, Twitter, and YouTube. Concerning the club, it primarily places news and other actual information related to the team on Facebook and Twitter. Notably, on these two digital social platforms, RoughRiders has more than 30000 subscribers, which is an impressive figure for a team of Minor League Baseball. Besides, on Facebook, fans can communicate with the team or book tickets (“Ticket options,” n.d.).
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In summary, the paper has explored the media coverage of baseball club Frisco RoughRiders that belongs to Minor League Baseball. In particular, for advertising and supporting connection with publicity, the club uses all accessible means of media, including print media, newspapers, and magazines, in particular, broadcasting media, and the Internet. Regarding print media, people can find news in the local newspapers, such as Community Impact Newspaper, The Dallas Morning News, and TXK Today, as well as in sports magazines, including Baseball Digest and Rotowire Fantasy. The broadcasting media primarily include television channels, especially WMBF-TV, MiLB.TV, and Fox Sports Southwest, as well as radio stations, such as 97.5 KLAK and TuneIn Radio. In terms of the Internet, Frisco RoughRiders has its interactive websites presenting all necessary information and actively uses social platforms such as Facebook and Twitter.
Ticket options. (n.d.). The Official Site of the Frisco RoughRiders. Web.