Background
Appirio is an organization that was founded about 10 years ago and provided software services to different companies. It has three founders who are willing to accelerate a transition to the cloud and make IT less complex and costly. The leaders of the company believe that the movement to the cloud is likely to provide them with enormous success in a long-term perspective.
They think of the strategic partnership opportunities and possibilities to increase revenue and become recognized. Still, the founders are concerned that that large company will not trust them and will not follow them to the cloud. They are afraid that some cataclysmic event may affect their current success adversely. That is why they think of possibilities to ensure stability and growth. For now, the company’s leaders are determined to reach $10 million in annual sales. They believe that such alternation can be reached only if adopting a range of changes.
Recommendation
Appirio is willing to increase its revenue from zero to $10 million, $40 million, and then to 100 million in revenue with the help of strategic partnerships with Google, Salesforce.com, and Amazon.com. Thus, the company starts a 20-year transition period. Still, they wonder if it is enough to be a cloud-only start or it will be better to resort to traditional services systems that are in the focus of the majority of Appirio’s competitors as well. All in all, Appirio believes that it can reach a great advantage if it turns into a traffic cop, reconsiders competencies of emerging technology, and thinks of new approaches that can be used to get value from the cloud (see Exhibit 1). In this way, the company does its best to provide clients with outstanding IT services and inspire them. Other companies can implement these changes as well. However, they need to remember that the traditional approach is not considered by Appirio.
Basis for Recommendation
It will be advantageous for Appirio to reconsider IT services and implement changes that relate to them because it will be possible to reduce IT costs, increase revenue, and enhance personnel performance. A range of advantages will be observed by both partners and client companies. Appirio will not only reach payback but also get additional benefits in the future. Its competitors will not be able to maintain the same success as they are focused on traditional IT services.
Discussion
Appirio has an opportunity to focus on traditional IT in addition to innovative services so that they are addressed in the same way or to avoid changes, as the company does not face any critical issues yet. However, it will be better for it to focus on new IT services, as they allow to improve constantly (see Exhibit 2).
Next Steps
The company is going to build agile systems and develop IT solutions. It will focus on the possibility to grow continuously, differentiating its services so that they can be recognizable. It will think of possible future improvements that were not reached yet. Appirio is going to do its best to ensure that large companies will migrate their business into the cloud. The leaders of the company believe that it is possible to rethink IT over and over so that the opportunities for improvement can be limitless.
Exhibits
Exhibit 1
Recommended Changes
Exhibit 2
Options Grid