Introduction to the Influencer
The focus of this work is the study of an influencer named Bailey Sarian. She is a YouTuber and influencer who has more than six million subscribers on YouTube, and the average number of views on each of her videos is from one to three million. Interest in this influencer is caused by the fact that she gained popularity by talking about serial killers and maniacs. However, the main distinguishing feature of her YouTube series is that while talking about the cases, she does makeup, which is why it is called “Mystery & Makeup.”
The Influencer Channel Analysis
At the moment, the Bailey Sarian channel continues to focus on stories about terrible and blood-curdling crimes. It tells the story of criminals from different countries in an engaging and exciting manner. The fact that a young woman is doing makeup at this time creates a feeling of talking with a friend. Bailey Sarian revealed criminal cases of such personalities as Jeffrey Dahmer and Ted Bundy (Bailey Sarian “1 Of Americas Most Notorious, Ted Bundy”).
Recently, the influencer has also started releasing video podcasts in which she reveals the dark history of various events and stories. Among such topics may be corruption, buying awards in Hollywood, or the negative consequences of fast fashion (Bailey Sarian “FYC: For your Corruption”; “That $7 Shirt Is Making You Sick”). Thus, Bailey Sarian’s YouTube channel is constantly gaining popularity and features brand deals with such well-known brands as Casetify and HelloFresh.
Conclusion
Despite the growing popularity of the Bailey Sarian channel, there is growing concern in society about the topic that is being raised on it. Hence, discussions are growing on social networks regarding the romanticization of criminal stories about murderers and maniacs. This is also facilitated by the constant creation of films and television series about these criminals. Consequently, the research on the influence of Bailey Sarian on the audience and the dissemination of this topic is a fascinating topic to study.
Works Cited
“1 Of Americas Most Notorious, Ted Bundy – Mystery & Makeup.” YouTube, uploaded by Bailey Sarian. 2020. Web.
“FYC: For your Corruption.” YouTube, uploaded by Bailey Sarian. 2023. Web.
“That $7 Shirt Is Making You Sick: Fast Fashion vs. the World.” YouTube, uploaded by Bailey Sarian. 2023. Web.