Introduction
Maintaining a good brand image in the aerospace industry is an important but challenging task due to the high competition. The well-known company Boeing has recently faced difficulties, such as the crashes of Flight 610 (Lion Air), Flight 302 (Ethiopian Airlines), and the 737 MAX. To restore the damaged brand image, it is necessary to hire a marketing guru who will develop strategic proposals to increase the company’s competitive advantage against the background of the mentioned incidents. The plan should include investment in further research and innovation.
Launching a Marketing Campaign: A Case of Boeing
It is essential to conduct the marketing campaign in a case-specific way that supports the social initiative regarding incidents. A method based on how Boeing perceives customers’ wishes (Kato & Tsuda, 2018) can help in image recovery. For example, working with organizations that support families affected by crashes would be a good step. Campaigns that link their activities to something specific have a more trusting relationship with customers and a higher image (Sebastian & Minimol, 2022).
Another substantial advantage may be an investment in initiatives or companies responsible for air safety. The prospect for developing and improving the image is the implementation of innovations in the company’s activities. In this case, Boeing has the advantage of having the 777X and 787 Dreamliner aircraft. As can be seen, investment in new developments positively impacts how customers perceive the company and how it meets their requirements. Through such actions, Boeing can increase people’s trust in its brand, increase profits, and improve its image.
Conclusion
In conclusion, a marketing campaign focused on a particular case and investment in research can help revive Boeing’s previous image. These actions can improve the client’s attitude to the company’s work and increase the firm’s competitiveness, which will ultimately increase economic performance. Boeing can accept these strategic proposals and become more successful in the aerospace field, earning the lost strong trust of customers.
References
Kato, T., & Tsuda, K. (2018). A management method of the corporate brand image based on customers’ perception. Procedia Computer Science, 126, 1368–1377. Web.
Sebastian, F., & Minimol. (2022). Cause-related marketing and attitude toward corporate image: An experimental study. SAGE Open, 12(4), 215824402211388. Web.