Introduction
Hotel is an essential part of people’s lives in the time of traveling and business trips, where people need some rest and relax after the hard and depressive working days. London is one of the world’s business and tourism centers and people all over the world come there with different aims, but all of them need good sleep and food. Cadogan hotel is one of the luxurious hotels in London, which provides its guests with a high level of services, which include accommodation, catering and other additional facilities. Cadogan Hotel is specialized not only in accommodation and catering but also has entertainment services, which are offered both for the citizens of London, as well as for the tourists.
Sector size and scope
The high level of services of the Cadogan hotel perfectly adds by the special events, which the hotel tries to introduce to guests to make their visiting country and hotel unforgettable. Starting with history, it is impossible to avoid mentioning that the hotel is one of the most ancient hotels in London and starts its existence in Victorian times. The building served as the home of Edward VII’s mistress Lillie Langtry. The connection with the past remains as the restaurant in the hotel is named by its name, Langtry’s Restaurant (Lady of London, 2006). Moreover, watching the reputation and high services of the Cadogan hotel now, it is impossible to imagine that more than one hundred years ago, the arrest at the hotel of Oscar Wilde took place and the conviction was built on his amoral behavior (Gardiner, 2007).
Considering the additional facilities, which are offered by the Cadogan hotel, it is worth mentioning several events, such as Recession Relief accommodation, Cadogan Hotel Pink Champagne Celebration Package (Green Carnation), Cadogan Hotel’s Summer Sunset Offer and the greatest event – Christmas Events at the Cadogan (Cadogan Hotel, 2009). All these facilities are for the additional payment, but the impression will be unforgettable. The reason for the necessity of such facilities are simple, from the hard work and everyday rush people have forgotten how to entertain themselves, how to relax, so they began to search for the professionals, who are able to organize holidays even during the busy city life. Lawson (2006) is sure that “social factors influence people’s choices” and that this is one of the crucial factors for the industry change (Lawson, 2006, p. 75).
The enumerated events fit the whole atmosphere of the hotel, as entering it there is the impression that some mystery has to appear, that something should happen, and Cadogan Hotel introduces the guests with such additional facilities, which may become a fairytale for people. All mentioned facilities may be offered in advance and the staff of the hotel is sure to make all possible in order to provide the guests with desired. Recession Relief accommodation is the service for those, who want to relax and rest from everyday busy life. Guests will have a rest at the high-level service hotel and be able to follow their business as there is access to the internet and everyday business journals delivery in the room (Cadogan Hotel, 2009).
Cadogan Hotel Pink Champagne Celebration Package is likely for newlyweds, who want to make their night unforgettable. The hotel services will be at their disposal as well as a lot of pink champing, which adds to the romantic atmosphere. Cadogan Hotel’s Summer Sunset Offer is the facility that allows seeing something simple in a new view. Everyone knows what sunset is and does not usually think about its beauty. The Cadogan Hotel offers guests to enjoy the sunset from the best place and to understand its beauty in a full way. Moreover, during the Christmas holidays, the hotel is full of tourists and citizens of London, who are full of holiday in their heart and the hotel provides the holiday dinners, where the whole decoration shows the holiday. The Christmas event in the Cadogan hotel is the annual event, which continues for many years (Cadogan Hotel, 2009).
Considering the PESTEL factors, which changed the hotel functioning of Cadogan, the following issues are going to be characterized: political, economical, social, technological, environmental and legal changes (Lysons & Farrington, 2006).
Sector growth in the last 30 years
Having passed the hundred years of history, the Cadogan hotel also was on the stage of its development and innovations. The economical and political position in the world added to the whole developmental rise. The change of the social structure of the society requires some additional changes from the hotel industry. People became more educated and demands grew. It became not enough just to sleep and to eat at the hotel, hotel managers began to think more about additional facilities and entertainment. The hotel managers began to think creatively to attract clients and develop some extra events and opportunities.
PETEL factors affected the industry in the last 10 years
The last ten years were essential in the hotel industry of London, like in the whole world. First of all, the technological changes, such as technology development, influenced the hotel industry in general. The wide distribution of the internet and other connection facilities, such as mobile phones and electronic innovations, made the services of the hotels better and quicker. Along with the innovation raise, the whole hotel industry was developing after the 1990s fall (Greater London Authority, 2003).
Current PESTEL factors
The raise of the necessity of room increase brought the extra necessity in competition between the hotels for being the first. This was also one of the pushers to provide additional services for guests in Cadogan hotel. The English Tourism Council and the London Tourist Board are the main institutions, which direct the industry of hotel development now. The world crisis now provided some corrections to the expected plan of the hotel industry development and reduced some intensions (Greater London Authority, 2003). Internet is considered to be one of the main factors in the information and ads delivering in the hotel industry. People all over the world use the internet to book places in hotels, to reserve tickets to some hotel events and other facilities. Internet is the main factor for the information delivering about hotels, as well as the future factors, which will influence the sphere for the next 10 years at least (Domke-Damonte & Levsen, 2002).
PESTEL factors in the next 10 years
Considering the PESTEL factors, which are going to influence the hotel industry and the offered facilities in the future, it may be suggested that the political factor will play an essential role, as the legislative system of the hotel industry will need some development according to the political, economic, and social changes. The environmental problems become to occupy the leading position in people’s minds and it is suspected that the environmental factor will influence the hotel special events providing. The changes in the social structure are impossible to avoid, so this factor will be also rather influential. The economic changes in the world after the crisis will also bring its corrections. Still, customers and their desires are going to be the most significant influencers on the hotel industry (Haber & Reichel, 2005).
Conclusion
So, the Cadogan Hotel is a part of the hotel industry of the United Kingdom in general and it was affected by the PESTEL factors in the past, as well as the other hotels and will be affected by them in the future. The development of the event facilities in the hotel is the additional income and the strategic management of the hotel, which not only attracts guests but also makes the hotel special. The changes, which took place in the past, are affecting the future development of the hotel, and will also influence the future changes.
Reference
Cadogan Hotel (2009), Web.
Domke-Damonte, D, & Levsen, VB (2002), The Effect of Internet Usage on Cooperation and Performance in Small Hotels, SAM Advanced Management Journal, 67(3), 31+.
Gardiner, J (2007), The Victorians: An Age in Retrospect, Continuum International Publishing Group, London.
Greater London Authority (2003), Demand and Capacity for Hotels and Conference Centres in London. SDS technical Report Thirteen. 2009. Web.
Haber, S, & Reichel, A (2005), Identifying Performance Measures of Small Ventures-The Case of the Tourism Industry, Journal of Small Business Management, 43(3), 257+.
Lady of London (2006), South Wales Echo (Cardiff, Wales), p. 7.
Lawson, R (2006), The PR buzz factor: how using public relations can boost your business, Kogan Page Publishers, London.
Lysons, K & Farrington, B (2006), Purchasing and supply chain management, Pearson Education, Oxford.