Introduction
Charity:water is an NGO that has effectively implemented a Blue Ocean Strategy to create sustainable and long-term solutions to provide people in developing nations with clean and secure drinking water. Unlike many NGOs, it has managed to shift from Red Ocean competing to Blue Ocean by creating a unique brand centered on transparency, impact, and innovation. The organization relies on the Blue Ocean Strategy because its donation model has shaped its mission, real change, and financial stability.
Charity:water’s Blue Ocean Strategy Implementation
One of the key ways that Charity:water has implemented a Blue Ocean Strategy is through its innovative fundraising and donation approach. When the NGO decided to let donors see the exact contributions of their donations, it became the organization’s leading advantage. Before it, the organization was in the Red Ocean because it had no evident strength over its competitors. The solution under analysis became an effective real change because it helped Charity:water earn popularity and reckon on better outcomes. It created an ambitious mission of ending the global water crisis (Charity:water, n.d.).
It is unknown what its previous mission was, but there is no doubt that the current variant could not be achieved without this innovative donation and fundraising approach. That change allowed the company to leave the Red Ocean and enter the Blue Ocean area (World of Business Ideas [WOBI], 2012). Financial sustainability was achieved because the NGO established a transparent and innovative fundraising system that was attractive to donors.
Conclusion
Charity:water has leveraged technology to create new opportunities for engagement and fundraising. For example, they have created a virtual reality experience that allows donors to see firsthand the impact of their contributions. They have also partnered with companies such as Google to create unique campaigns that help to raise awareness and funding for their cause. Charity:water relied on the Blue Ocean Strategy to create a movement of engaged supporters committed to making a difference in the world.
References
Charity:water. (n.d.). About us. Web.
World of Business Ideas. (2012). Blue Ocean Strategy, create new markets and leave the competition behind | Renée Mauborgne | WOBI [Video]. YouTube. Web.