Telecommunication industry takes a considerable place in modern life of the society. The purpose of cell phone usage can vary in accordance with needs and expectations of the users.
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Different features of mobile phones enable marketers to position them according to the desired segments in the market, making their services helpful for human every day needs. The invention of the mobile phone has revolutionized the social culture of individuals in the United States.
Introduction of Subject
The analysis of mobile phones should be based on examination of subject interference with the society and popular culture. Mobile phones are considered to be electronic gadgets being used for communication; their portable system allows individuals traveling with them throughout the world.
They have become an integral part of modern communication means, allowing the individuals to interact frequently and providing close interaction between people for private and business purposes.
Statement of Opinion
Technological progress changes human values replacing them with our thirst for mobility and communicative satisfaction. Cell phones provide a considerable effect on modern social life of humanity making it convenient and mobile.
Cell phones appeared to be an integral part of social life satisfying human needs through communication rate growth; the usage of cell technologies simplifies our everyday activities.
Affection on Communication Frequency
Social culture in the United States has been revolutionized by the invention of the mobile phone. The frequency of communication between individuals has greatly increased (Bucy 2005, pg.39). In the United States, over 80% of the population owns a cell phone (U.S. and World Population Clocks, 2009. Para.4).
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Over 50% use the cell phones for communication with friends, giving an opportunity to raise the vele of communication between the individuals. Technologies replaced written form of communication, making communicative process more frequent and convenient for the users.
A large number of people also use their mobile phones to access such social networks as Facebook and Twitter, in addition to sending out electronic mails (Goggin, 2006, p.14). It is unthinkable of two lovers in today’s world to go for consecutive days without communicating with each other, especially if they are miles apart. Mobile phones serve the purpose of private relationships, business cooperation and talks with friends.
Cell Phones for Business Communication
The invention of the mobile phone has led to the introduction of new businesses as well as the promotion of new business communicative means.
Businessmen communicate with suppliers using mobile phones, for the purpose of making orders and confirming deliveries; service providers, such as investors and stock brokers, communicate with their clients instantly. Some businesses use short message service to advertise their products (Belch & Belch, 2004, pg.23).
Any changes in products, introduction of new products, and promotions are communicated to customers through text messages. Over 20% of companies communicate today with their clients using mobile phones (Winder, 2009, pg.228).
Mobile phones have led to the invention of new businesses, where some people have invested in selling the gadgets, and others deliver premium content, for example ringtones, alerts, logos, and others. Some people have secured jobs with the companies that produce the gadgets. Mobile phones have made the work of business easier; it stimulated business development on the international level, introducing mobility and flexibility to our life.
Mobile Phones Characteristics
Modern cell phones are equipped with cameras, radio, TV, Internet, calendar, phonebook, alarm clock, and reminders; these conveniences integrated in a cell technology make our everyday activities easier. It should be stressed that phonebook allows an individual to store contacts of family members, friends and other acquaintances. Memory cards have a massive memory that can be used to store all this information in the mobile phone.
Calendars in the mobile phones are used to confirm dates and one needs to have the manual calendar (Keith 2009. Para.5). Alarm clocks and reminders help individuals to be punctual and memorize important events respectively.
Cell phones serve the method of internet access for 85% of users; this allows them to get access to important newspapers and news sites, for example, BBC. Mobile phones have led to the disposal of many gadgets that were used before their invention. An addition to the positive effects of mobile phones, the gadgets also have some negative effects to the society.
They have been a cause of accidents, especially text messaging while driving. Young people have been addicted to text messaging harming to their studies. Nevertheless, human responsibility for personal work and education should help people to sponge positive side of innovational technologies opportunities.
Technological era provided people with a new communicative mean, mobile phone, making our life easier and more convenient. This technology became an integral part of business sphere, traveling, cultural interaction and social activities.
It is necessary to stress that mobile phones provide people with unlimited opportunities simplifying our thirst for communication and information access. The service provided by mobile technologies stimulated communicative growth, providing positive effects on private and business life.
People enjoy the opportunities provided by mobile technologies, balancing its entertaining and business values and contribution to social life.
Belch, G., & Belch M. (2004) Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw Hill.
Bucy, E. (2005). Living in the Information Age: A New Media Reader Second Edition. Canada: Wadsworth.
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Goggin, G (2006).Cell Phone Culture: Mobile technology in everyday life. New York: Routledge.
Keith, K. (2009). The Importance of Mobile Phones in Modern Society.
U.S. and World Population Clocks (2009) POPClocks”. Census.gov.
Winder, D. (2009). 61 Percent of Global Populations now using Mobile Phones. The UN Journal of Statistics, 224-233.