Innovation in construction is an important aspect that helps not only optimize individual approaches to planning but also carry out bold and creative projects. An example of a market participant who has proven the value of pioneering in construction is Project Frog, the organization that works with modular and traditional constructions. According to Larson (2011), a successful enterprise operating in this environment and striving for a balance between cost and productivity needs innovation. Despite the challenges the company faced during its development, such as budget cuts and competition, Project Frog succeeded in transforming the traditional construction market. Collaboration with investors who were ready to help the firm financially and participate in reforming outdated approaches to the construction of residential buildings became one of the success factors (Larson, 2011). In addition, working with trusted partners to optimize supply chains helped the organization compete and become sustainable. As a result, one can note that for a start-up firm that intends to grow and develop, several key stages are crucial. They are building partnerships, strengthening supply chains, enhancing a marketing strategy, and focusing on the needs of the target market, including innovative steps.
Modern innovative projects, despite their creativity, are often based on the principles of green activities that require compliance with certain conditions and norms. Larson (2011) cites the example of Hermes Microtech, the company that implemented specific principles of production control, particularly energy-saving and environmentally friendly manufacturing lines. In the course of work, the firm faced difficulties in achieving the desired results, largely due to the additional costs of re-equipping the operating mode. This explains the potential conflicts that can arise between supporters and opponents of green building designs. To establish sustainable activities, a number of related factors are to be taken into account, which may not be commensurate with individual firms’ assets. In addition, high reporting and investor attention to details complicate the workflow. In this case, combining stakeholders’ efforts, whether it is equipping one administrative location or creating a new control department, can be a valuable solution. Innovation, as a rule, is preceded by serious analytical work, which is the result of collective work. Therefore, any innovation process is a collection of solutions but not a single impulse, and young firms should take this into account.
By following a pioneering working principle and developing customized projects, companies can achieve significant breakthroughs in their target market. The Shaw Industries case study described by Larson (2011) confirms that the timely implementation of technology solutions designed to optimize traditional aspects of the workflow can drive profit and customer recognition. While adhering to green engineering approaches, the organization managed to create an individual formula for processing and creating a mechanism for converting waste into raw materials. If a firm has an interest in addressing health concerns and contemporary environmental issues, this can be an incentive to attract new investors and strengthen the business. The Shaw Industries case proves that efforts to reduce the negative impact of harmful substances on human health pay off if green initiatives are justified by the actual performance. Larson (2011) mentions several other projects focusing on recycling and green production. However, the key message is the idea that productive innovation is beneficial, and any attempt to improve the current order, whether in construction or other industries, deserves particular attention.
Reference
Larson, A. (2011). Entrepreneurship and sustainability. Washington, DC: Saylor Academy.