Introduction
Fundraising is a complex process that requires several steps and stages. One of the key ones is the preparation of a campaign marketing plan. With many organizations competing for the attention and support of donors, it is essential to find innovative ways to engage the audience and encourage them to donate to the organization. This includes using new technologies, developing decent social media fundraising campaigns, and effective offline strategies. The main goal of the marketing campaign is to attract attention and inform enough potential donors to reach the fundraising goal of 1.5 million.
Campaign marketing objectives
Campaign marketing objectives include cooperation with cashback services to promote the idea of redirecting cashback for certain groups of goods to help the organization among users, direct mailings, and the development of an effective campaign to promote the organization in social networks and raise funds. Development and promotion of the organization’s website for fundraising, improving awareness through charity marathons, concerts, amateur sports events, culinary competitions, and collaboration with public figures and influencers.
Using contrasting but not bright colors and clear, restrained fonts will help create an image of the campaign brand. Using relevant and eye-catching images and messages will help increase visibility and get the attention required for the campaign.
Donor segmentation allows sending of more personalized messages that all donors appreciate. The organization may ask donors with an average donation of less than $100 to consider joining a monthly donation program. Donors with an average gift of over $10,000 may be asked if they are willing to fund the program or provide a matching donation. Creating a donor pyramid according to willingness is a convenient way to visualize donation levels and develop a personalized approach. It allows for making the process of communication and involvement the most effective.
Conclusion
Key messaging should include the information that since 2000, nearly 1 million people have died of a drug overdose. As of 2020, over 37 million people 12 and older actively used illicit substances. This affects not only their lives, but also the lives of their families, children, and even those who live with them in the same society. Faces & Voices of Recovery can help all these people through the creation of networks, to promote the right and resources to recover through advocacy, education, and demonstrating the power and proof of long-term recovery.
References
Faces & Voices of Recovery. (2022). Recovery Stories. Faces & Voices of Recovery.