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Global Digital Marketing Trends for 2020

For successful development in 2020, global businesses have to think more about the customers and their needs. Despite the challenges, international companies must be ready to navigate the new environment. Global digital marketing has long gone beyond branding and advertising. In 2020, it must rely on customer experience to enhance the impact on consumers (Brenner, 2020). The use of artificial intelligence is the leading trend in global marketing. It can analyze consumer behavior, search patterns, and use data from social media platforms and blog posts to help companies understand how customers find products and services. Artificial intelligence will soon be the driving force in various areas, such as customer service chats, product recommendations, content creation, email personalization, and e-commerce transactions.

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The use of artificial intelligence, the Internet of Things, account-based marketing, and personalization are major trends in global marketing. Video marketing, as well as content marketing, are also important global marketing trends for the next 5-10 years (Brenner, 2020). Content creation makes the audience view the company as a trustworthy and reliable resource. A key to the best communication with customers is to personalize content, design, messages, and product recommendations. Businesses need to attract customers and engage them in long-term relationships. Companies should also focus on providing exceptional quality services, and transforming business ideas into adequate marketing strategies (Brenner, 2020). Lead generation and technological advances have already had a huge impact on the level of personalization that needs to be extended to consumer interactions with brands. Traditional advertising loses its effectiveness, so personalizing marketing messages can make a difference and establish a real connection between the global market and the consumer. Behavior-based personalized, triggered emails are much better than batch emails.

Reference

Brenner, M. (2020). 17 Digital Marketing Trends You Need to Know for 2020. Marketing Insider Group. Web.

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StudyCorgi. (2022, January 26). Global Digital Marketing Trends for 2020. Retrieved from https://studycorgi.com/global-digital-marketing-trends-for-2020/

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StudyCorgi. "Global Digital Marketing Trends for 2020." January 26, 2022. https://studycorgi.com/global-digital-marketing-trends-for-2020/.

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StudyCorgi. 2022. "Global Digital Marketing Trends for 2020." January 26, 2022. https://studycorgi.com/global-digital-marketing-trends-for-2020/.

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StudyCorgi. (2022) 'Global Digital Marketing Trends for 2020'. 26 January.

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