Globalization’s Impact on Consumer Goods and Sustainability Strategies Worldwide

Introduction

In the globalization era, companies compete against each other across the continents. Regardless of the market, consumers can expect to find goods from all parts of the world. The following list of items that I found around my house represents the impact of the globalization process:

1. A USB flash drive made by SanDisk in the United States.
2. Wireless earbuds produced by Samsung, South Korea.
3. Otrivin Oxy by Exportmart from India.
4. A router made by TP-Link is located in China.
5. A sweatshirt by LC Waikiki, a Turkish company.
6. A watch made by Casio, a Japanese electronics manufacturer.
7. An ergonomic chair produced by the Swedish company Arozzi.
8. A leather bag by Roots, a Canadian firm.
9. A Sabina hat by Mucha (C)arne, located in Mexico.
10. A pair of jeans by Diesel from Italy.
11. A t-shirt by Bershka, Spain.
12. Shorts by Disaya, Thailand.
13. Shoes made by Cariuma, Brazil.
14. A pair of shoes by Last Sole, Portugal.
15. A perfume by Yves Rocher, France.
16. A chocolate bar made by Cadbury in the United Kingdom.
17. A hoodie by Billabong, Australia.
18. A scarf by Saya, Peru.
19. A surge protector by Siemens, Germany.
20. A set of underwear clothing by Primark, Ireland.

Correlation Between the Country and the Product Raw Materials

It becomes apparent that the quality of raw materials differs between regions, especially in clothing brands. While firms such as Mucha (c)arne focus on their products’ functionality and affordability, Bershka prioritizes sustainability (“Mucha (c)arne,” n.d.; “Our products,” n.d.). Similar trends are apparent in many other industries, where the cost of goods is balanced between optimization and social impact. This differentiation approach is apparent in many fashion brands, as it allows firms to find a balance between manufacturing expenses and environmental goals that attract the attention of both customers and investors (Bubicz et al., 2021). Nonetheless, the correlation relates to each country’s economic situation, as products of lower quality come from manufacturers that struggle to afford expenses on environmental objectives.

Conclusion

In conclusion, goods from across the world can be found in each person’s home as a result of the globalization process. Numerous industries compete internationally, as transportation costs are neglected through optimizing manufacturing costs. It is possible to trace how sustainability goals can provide a competitive advantage, while companies from lower-income countries may prioritize functionality. The global market creates a unique environment where each strategy has its niche.

References

Bubicz, M. E., Dias Barbosa-Póvoa, A. P., & Carvalho, A. (2021). Social sustainability management in the apparel supply chains. Journal of Cleaner Production, 280. Web.

mucha(c)arne. (n.d.). Web.

Our products. (n.d.). Bershka. Web.