According to Hard rock café (2001), Hard rock café does embrace the process focus strategy whereby all the facilities are centered on a particular kind of the activity or the process. These are restaurants and their concern only lies with the catering for the welfare of the paying clients who occasionally visit the restaurants. This is done through the usage of the general-purpose equipment that are able to support the production of meals and their service to the clients. Being a restaurant the Hard Rock cafes run under very high degrees of product flexibility in the essence that what the customer does request and order is what the organizations do produce to ensure that they satisfy him or her. This is a restaurant that has embraced the usage of an ALA CARTE menu that gives room for the customer to compose his or her own menu that will then be relayed to the chef for food preparation. Flexibility is one of the major characteristics of the process focus strategy and Hard rock café does embrace flexibility as it serves its clients as well. This means that the restaurant chain is operating through the process focus strategy through its market.
Robert (2010) says that the Process focus strategy more so does involve the usage of high costs, which are characterized by minimal utilization of the equipment. Hard rock café is a service industry and it does not run through equipment, instead it does use human labor more. Human labor is personal and it needs no machines to deliver a meal to the customers table other than the minor ones used in the production process of the meals such as the potato peelers and chipper (Robert ,2010).
Restaurant service is hard to predict, as the number of clients that will show up is not precisely known. Not unless there are reservations of tables in the restaurant, the ability of planning and scheduling is quite challenging which is an attribute of the process focus strategy. This is due to the varying in the product flows because it is released as per the clients in the restaurant and order needed. Thus, Hard rock café do undertake operations as per process focus strategy.
The headquarters of the café are located in Orlando Florida in the United States of America. The location is very significant in the sense that the majority of the American citizens prefer buying food as opposed to cooking, hence making it easy for the organization to realize reasonable benefits.
Secondly, the production costs are minimal compared to when the organization could be located in another country or region. This is due to the many people undertaking food production and service as a career in the USA as opposed to other countries. This avails cheap labor with the skills that are paramount to the customer service and satisfaction.
Ready market is also another likely merit of the central location of the organization. This is because of the strategic location that is very efficient for accessibility. Orlando Florida has an infrastructural base that is able to support the business in the sense that the restaurant is ready to serve its customers whenever they come for a meal.
If I were given the chance to choose the location, I would have settled for the same location. This is because according to me the location has enabled the restaurant to expand its business to other areas, which is very positive. Since the day the restaurant started operations, it has been realizing significant returns, which is proven by its global growth which makes me want to have settled for the same location.
References
Hard rock café.(2001) Treasures of the Hard Rock Cafe: The Official Guide to the Hard Rock Cafe Memorabilia Collection. New York. Rare Air Media.
Robert,S.(2010). Good Boss, Bad Boss: How to Be the Best… and Learn from the Worst.Uk. Business Plus.