Introduction
According to the analysis of the speech forming strategies provided by Lincoln’s Gettysburg Address, the main aspects to be used by every speaker are usually focused on the approaches of logic and persuasive speech building. The data highlighted the principle steps of perfect and influential speech creation based on particular examples through the ways of influence on the audience.
Main body
The article highlighted the methods of communication with the audience through appropriate speech presentations. The author states that it is important to involve the listeners in the basic speech patterns stimulating them to discussions and making one’s speech deep and thought-provoking. The goal is to provide structural strategies helping to establish rapport with the audience and persuade the listeners of the idea’s importance.
The ideas of communication strategies provided in the lecture appeared to be used in job activities. The first step to mention goes about perfect situation description by the speaker. In job, this aspect allows establishing rapport with the potential clients involving them in the depth of the problem discussed. It is important to move slowly from the situation to the problem disclosing the basic aspects to be covered and understood. Job experience shows that the speaker is to concentrate on the possible ways out of the situation explaining his position and clarifying it. Such strategies make the speech and audience messages more persuasive and influential.
In the process of new idea communication, it is important to evoke interest in the effectiveness of its fulfillment. The speaker is to be competent and qualified in the problem disclosing to the boss for him to be completely persuaded. The basic strategy to be used in this case should be connected with the highlight of the most important idea aspects. It is important to present the depth of the problem providing a new idea as the basic mean of its solution. The centralization of the idea’s significance and its role in the problem-solution will allow involving any listener in the necessity of its fulfillment. Persuasive messages creation is based on correct modeling of the most important parts of the idea and appropriate presentation.
Psychological influence on the audience is considered to be an integral part of message effectiveness. To achieve the persuasive purpose of the message it is necessary to organize the data following its importance for the audience to dive into the sense of the situation. The message should be written with the usage of various psychological approaches influencing the activities of the human mind. The problem and its possible solution should be thoroughly interconnected in written communication for the audience to understand the significance and necessity of the idea fulfillment.
The development of corporate culture is vied in terms of established behavior norms and shared values. In persuasive message usage, the consistency of corporate culture sticks to the involvement of the customers’ interests and values researched in advance. The corporate culture of my company sticks to the ethical norms and values regarding the interests of the community in the process of persuasive communication. The model of the company strategies is first of all based on the psychological aspect regarding all possible initiatives provided by any employee. There is a tendency to believe that corporate culture can bring harm to human mental health; nevertheless, appropriate development of psychological aspects allows making communication more persuasive and beneficial not only economically but also ethically.
References
How to Structure a Persuasive Speech. (2000). Harvard Management Communication Letter, Issue 5.
Locker, K. (2002). Writing Essentials. Boston, MA: Primis/McGraw Hill.