Summary of the Chapter
Corporate social responsibility (CSR) is a relevant initiative towards promoting new social actions. The chapter explains why corporate culture supports the business goals of many organizations. This corporate culture should be “aligned with the organization’s strategic intent” (Steiner & Steiner, 2012, p. 170). Every business should implement the best corporate social responsibility. It is also appropriate to assess the effectiveness of the CSR.
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The authors highlight some of the best practices towards implementing the best CSR. Companies should implement their CSR strategies using the same methods used to achieve their business activities. Many firms are currently aligning their corporate giving with their business goals. The implementation process should also be in accordance with every firm’s strategy. Companies should support the best socio-cultural practices in order to achieve their goals. Corporations should comply with different codes of practice and certifications. The practice will take different shapes depending on the targeted goals.
Transparency and communication are good practices whenever implementing and evaluating the effectiveness of the CSR strategy. Corporate philanthropy is a good example of corporate social responsibility. Corporations can “engage in corporate giving in order to become ethical” (Steiner & Steiner, 2012, p. 175). Cause marketing is also critical because it appeals to the conscience of every stakeholder.
The products marketed by a company will add a benevolent dimension thus promoting its CSR. The chapter explains why companies are increasing their practices in order to support their communities. This practice will ensure many institutions support the goals of their customers, employees, communities, and stakeholders. Corporate social responsibility remains a critical philosophy towards supporting the performance of every firm.
Response to the Chapter
This chapter presents the best ideas towards implementing the best CSR in an organization. The authors use the best concepts and examples in order to inform the reader about the best CSR practices. The case studies and examples in the chapter explain why CSR has become a critical practice in many organizations. The authors use the best approach to explain how business firms can implement the best CSR. Managers and leaders should use the best ideas to implement their CSR initiatives (Steiner & Steiner, 2012).
I have understood why corporations should redefine their practices. The CSR orientation of every corporation should also be in accordance with its business model. Leadership is also necessary because it ensures firms are on the right path towards achieving their goals. Managers should support their companies to be socially responsible.
My lessons and concepts from the chapter are timeless. Managers can ensure their companies support the best social practices. Corporate philanthropy can take different forms to support every business objective. The implementation strategy should have “an organizational structure, action planning, and a timeline” (Steiner & Steiner, 2012, p. 179). The strategy will ensure every organization achieves its objectives. The organization should consider the best decisions and ideas whenever implementing the CSR strategy. Every business should also align its business culture and strategy with its CSR approach.
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The practice will succeed if the company embraces the best leadership skills. Reporting and verification is critical because it ensures every business implements its CSR strategy in the best manner. This chapter connects to current business issues. Many theorists and economists have explored the relationship between business performance and corporate social responsibility (Steiner & Steiner, 2012). This chapter explains why socially responsible businesses will always achieve their goals. The lessons in this chapter will help many corporations achieve their missions and visions. The best practice is for every company to implement its CSR strategy in a better manner.
Steiner, J., & Steiner, G. (2012). Business, Government, and Society: A Managerial Perspective. New York: McGraw Hill.