With the current threat of Global warming, companies need to participate more in CSR activities. Corporate Social Responsibility (CSR) refers to a company’s self-regulated initiatives to help society in caring for the environment (Robbins & Judge, 2018). This paper aims at examining the CSR activities of Klean Kanteen company, and how it performs them while taking into account the triple bottom line of profitability, concern for employees, and the environment.
Klean Kanteen is a California-based start-up that makes recyclable stainless steel “kanteens” and it can be found via the address. They pride themselves in the Family and employee-owned slogan that makes its employees feel like part and parcel of the company. The company belongs to a rising trend of companies called B-Corps, which are dedicated to harmonizing profit and purpose. At the backbone of their purpose are the focus on Personnel, the environment, and the production of “Kanteens” (Kopnina, 2021). In the environment-based focus, the company strives to eliminate the use of plastic products by producing stainless-steel water bottles and food cans. Additionally, it forges for a sustainable environment by hosting filtered water stations at no cost and advocating for their personnel volunteer activities. In the personnel-focused principle, they provide numerous employee programs including a 24hours paid volunteer day for all employees, and stock ownership eligibility for all employees, after a year of service.
The way Klean Kanteens put expectations on personnel is by making sure that they share the same vision of fostering a sustainable environment and eliminating the use of plastics. Therefore, the employees have no choice but to abide by this since they are also shareholders in the company. These expectations are motivating since the employees acknowledge that the well-being of the company will translate to their wellbeing and added monetary value.
References
Kopnina, H. (2021). Towards ecological management: identifying barriers and opportunities in transition from linear to circular economy. Philosophy of Management, 20(1), 5-19. Web.
Robbins, S. P., & Judge, T. A. (2018). Organizational Behavior What’s New in Management.