Print Сite this

Marketing Mistakes Affecting International Marketing

Marketing is an essential aspect of business because it creates awareness. As a result, companies constantly strive to be creative to appeal to more clients. Due to the increased number of clients, businesses expand their market share and consequently enhanced their customer base. However, sometimes marketing strategies fail terribly. Therefore, a company that aims to operate globally often uses marketing to make itself known. However, marketing can sometimes fail if some mistakes occur during the marketing process. Therefore, marketing mistakes can affect international marketing by damaging the brand reputation, loss of market share, and incur increased costs.

Our experts can deliver a Marketing Mistakes Affecting International Marketing essay
tailored to your instructions
for only $13.00 $11.05/page
308 qualified specialists online
Learn more

International business highly depends on brand reputation to enter into a new market. However, in incases a marketing mistake occurs, the brand reputation will be damaged, and many customers will shift to other substitute goods because they will be deterred by the bad reputation (Sharp, 2016). As a result, the business will take long before attracting more customers, leading to loss-making. Additionally, some protests can be organized, and this can make customers boycott the products; thus, forcing the business to make huge losses in the international market.

Marketing mistakes can lead to lengthy legal cases and even compensation. When an advertisement goes wrong, several lobby groups that feel offended can file court suits which will require the company to defend itself. As a result, the company will hire legal experts and even pay legal fees to the courts, increasing the cost from the original budget allocated for marketing. Additionally, the business can be forced to compensate the aggrieved parties, further increasing the associated costs.

The success of a business in an international market depends on the ability to increase its market share. However, marketing mistakes can lead to the loss of an already gained consumers. As a result, it will take a considerable amount of time to regain the niche. The primary purpose of promoting is to increase market share by creating awareness. However, if an advertising mistake scares customers away, it shrinks the market share, making the business incur losses.

Succinctly, marketing mistakes can affect international marketing in that they can cause destroy brand reputation, increase costs associated, and lowers the market share. Due to marketing mistakes, the business can incur expenses in legal cases that can follow and compensate the aggrieved. The company can take several years before regaining its reputation, leading to significant losses due to a shrink in market share, which is caused by marketing mistakes.

Reference

Sharp, B. (2016). How brands grow. Oxford University Press.

Cite this paper

Select style

Reference

StudyCorgi. (2022, December 17). Marketing Mistakes Affecting International Marketing. Retrieved from https://studycorgi.com/marketing-mistakes-affecting-international-marketing/

Reference

StudyCorgi. (2022, December 17). Marketing Mistakes Affecting International Marketing. https://studycorgi.com/marketing-mistakes-affecting-international-marketing/

Work Cited

"Marketing Mistakes Affecting International Marketing." StudyCorgi, 17 Dec. 2022, studycorgi.com/marketing-mistakes-affecting-international-marketing/.

* Hyperlink the URL after pasting it to your document

1. StudyCorgi. "Marketing Mistakes Affecting International Marketing." December 17, 2022. https://studycorgi.com/marketing-mistakes-affecting-international-marketing/.


Bibliography


StudyCorgi. "Marketing Mistakes Affecting International Marketing." December 17, 2022. https://studycorgi.com/marketing-mistakes-affecting-international-marketing/.

References

StudyCorgi. 2022. "Marketing Mistakes Affecting International Marketing." December 17, 2022. https://studycorgi.com/marketing-mistakes-affecting-international-marketing/.

References

StudyCorgi. (2022) 'Marketing Mistakes Affecting International Marketing'. 17 December.

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal.