Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper

Coca-Cola

Coca-Cola’s product portfolio is extensive, including over 500 brands. The most popular of these are Coca-Cola, Fanta, Sprite, Diet Coke, Fresca, and Simply Orange. Regarding the place component, the vast distribution system of the company allows it to sell its products in over 200 countries. The prices are low enough for an average customer to afford but not too low to sustain the image of quality. Promotional strategies are numerous, including traditional and modern approaches (social media, television, YouTube videos).

We will write a
custom essay
specifically for you

for only $16.05 $11/page
308 certified writers online
Learn More

To control, evaluate, and monitor marketing effectiveness, Coca-Cola reviews its past sales records and analyzes the results of advertising campaigns. The marketing mix affects the company’s strategy and tactics in a highly positive way.

Pepsi

The major product offered by the company is Pepsi, but it has many other brands, such as Lay’s, Mountain Dew, Tropicana, and 7Up. Since Pepsi’s biggest competitor is Coca-Cola, the companies’ placement and distribution are nearly the same: Pepsi can also be purchased in about 200 countries. The prices are average so that customer loyalty could be sustained. The most effective promotional strategies are digital and social media advertising. The marketing mix has a beneficial effect on Pepsi’s strategy and tactics. Such quantifiable elements as comparing past and current sales records and tracking the metrics of campaigns’ impact are used for control, audit, and assessment.

Dr. Pepper

The products offered by Dr. Pepper may be roughly divided into two large categories: dietary and flavored, the most popular of them being Dr. Pepper Zero, Cherry Vanilla, and Diet and Cherry. Dr. Pepper products are distributed to many countries of the world, but their placement is not as vast and Coca-Cola’s and Pepsi’s. The prices of Dr. Pepper’s drinks and other goods are a little lower than the major rivals have to remain competitive in the market.

The organization’s promotional channels involve radio, television, newspapers, and the Internet. To monitor, evaluate, and control marketing effectiveness, the company analyzes its sales records. Dr. Pepper puts special emphasis on the sustainability of its products. Its marketing mix is highly promotional in the development of marketing tactics and strategies.

Print Сite this

Cite this paper

Select style

Reference

StudyCorgi. (2021, July 15). Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper. Retrieved from https://studycorgi.com/marketing-mix-in-coca-cola-pepsi-and-dr-pepper/

Work Cited

"Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper." StudyCorgi, 15 July 2021, studycorgi.com/marketing-mix-in-coca-cola-pepsi-and-dr-pepper/.

1. StudyCorgi. "Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper." July 15, 2021. https://studycorgi.com/marketing-mix-in-coca-cola-pepsi-and-dr-pepper/.


Bibliography


StudyCorgi. "Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper." July 15, 2021. https://studycorgi.com/marketing-mix-in-coca-cola-pepsi-and-dr-pepper/.

References

StudyCorgi. 2021. "Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper." July 15, 2021. https://studycorgi.com/marketing-mix-in-coca-cola-pepsi-and-dr-pepper/.

References

StudyCorgi. (2021) 'Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper'. 15 July.

Copy to clipboard

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal.

Psst... Stuck with your
assignment? 😱
Susan
Online
Psst... Stuck with your assignment? 😱
Do you need an essay to be done?
Yes
What type of assignment 📝 do you need?
Yes
How many pages (words) do you need? Let's see if we can help you!
Yes