The organization of business strategies in Microsoft concerns diversification and a vertically integrated approach. They offer a wide range of products, and each of these products has a competitor in its field. To stand out among its completion, Microsoft has to rely on the quality of their product and further diversification. Their current strategy is to cover multiple fields of business and development, including niches where they are quite established, so new competitors do not have a stable chance to thrive. Overall, Microsoft has managed to establish and sustain a work strategy that allows it to stay on top of the completion, continue its development, and exhibit its care for the environment.
This strategy is proven to be effective, especially since one of its aspects is retaining quality which attracts a loyal clientele. The company’s involvement in improving the situation with environmental issues indicates the long-term benefits of the current business model. More specifically, these benefits lie within the reduction of carbon footprint and working with environmental protection organizations. For example, it has been statistically shown that by using green technology, the company will reap more good for nature than bad.
Another aspect of this company’s well-developed business model and strategy is its organizational design and culture. Due to constant development and acquisitions of assets, Microsoft has become more hierarchical than ever. However, despite this, the firm manages to stay in its progressive and equal direction of work culture. It is possible because of Microsoft’s strive for a growth mindset among its workers. The growth mindset refers to one’s motivation to improve and innovate, and it allows workers to implement these concepts into the company’s production.