Introduction
The global development of any company and the popularization of new products require an enhanced understanding of the selected region’s peculiarities and how they can be used to boost the firm’s evolution. Thus, Microsoft and its most popular product Microsoft Office can benefit from improving its presence in India because of the peculiarities of the local culture. The company requires new loyal clients who need the outlined product and basic computer literacy. It will create the basis for its further evolution and preservation of the leading position. For this reason, Indian culture, with its unique peculiarities, might be viewed as the appropriate choice.
Discussion
However, India is characterized by the increased diversity of subcultures peculiar to various areas. For this reason, it is vital to ensure that the selected area is populated by individuals with favorable cultural characteristics. For instance, Delhi is one of the potentially beneficial regions for the company. It has numerous representatives of the Hindu subculture who are viewed as hardworking and fair people (Maniyar, 2020). Moreover, they are integrated into the functioning of numerous governmental, profit, and nonprofit organizations, which is vital for the product’s successful evolution and market entry (Dheer et al., 2015). It means the area can be potentially attractive to Microsoft.
Another possible area is Uttar Pradesh state with a high number of Muslims living on the territory. They can be considered a subculture belonging to the broader Indian culture (“Indian culture,” 2018). This group also possesses specific features, such as a focus on achievement and a drive for technology (Reinhart, 2022). Unfortunately, they have poorer access to finances and a lower impact on the economy (Reinhart, 2022). For this reason, selecting among the regions, it is possible to prefer the first one. Delhi is the state’s central region, with a higher level of digitalization and innovations. Moreover, representatives of the Hindu subculture hold numerous top manager posts in various digital companies (Dheer et al., 2015). For this reason, it might be an advantageous choice for Microsoft.
In such a way, it is possible to admit the existence of the matching culture in India. The state has a fast-evolving economy with a focus on diversification and digitalization (Sharma, 2019). It means that products such as Microsoft Office will become more popular and demanded. As for the selected region, Hindu people’s involvement in numerous processes will ensure the increased requirement for the product. It is culturally neutral, meaning there will be no barriers to its use by representatives of this group. The state also welcomes the entrance of new foreign firms and corporations into its market as it provides a new stimulus for the nation’s future development. For this reason, there are no significant barriers that might limit Microsoft’s evolution and the promotion of the selected product in the area.
Conclusion
Altogether, culture is a unique aspect that might impact the success of any business and product. For this reason, for Microsoft and its offering, Microsoft Office, it is essential to consider Indian culture and specific subcultures present in the area. Delhi, with numerous representatives of Hindu people, should be chosen. It will ensure that the product will remain demanded and individuals working in various spheres will buy Microsoft Office to satisfy their current needs. India focuses on digitalization and diversification of its economy, meaning there are no serious barriers to the corporation’s entrance to the market and its further development. For this reason, India and Delhi can be viewed as the perfect location for developing the offering and its promotion.
References
Dheer, R. J., Lenartowicz, T., & Peterson, M. F. (2015). Mapping India’s regional subcultures: Implications for international management. Journal of International Business Studies, 46(4), 443–467. Web.
Indian culture. (2018). Cultural Atlas. Web.
Maniyar, J. (2020). India – A land of cultures. Diplomatist. Web.
Reinhart, R. (2022). Economic pain uneven in India’s Muslim and Hindu populations. Gallup. Web.
Sharma, A. (2019). Indian economy: An overview. Invest India. Web.