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Monsanto Company: Stakeholders Analysis

Monsanto is an agrochemical and agricultural biotechnology company that is American based. The company was founded by John Francis Queeny on 26th September 1901 in St. Louis, Missouri, in the united states of America (“Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104),” 2008). The company was famous to famous until a series of events made it unpopular among environmental activists. The activist questioned the safety of the Genetically modified seeds produced by the company and the pesticide’s safety to the environment. Numerous suits against the Monsanto product were made in 2010 with claims that the company’s product was carcinogenic and, therefore, harmful to the health of living organisms. A German chemical and pharmaceutical company in 2016, Bayer, announced the acquisition of the company for 60 billion dollars. Later in 2018, Monsanto company was incorporated into Bayer’s crop science division due to the negative imaging the name Monsanto had that would affect the sale of the products.

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Stakeholders analysis

Stakeholder no. 1 (name): customer
Justify its relevance:
The customer is the essential buyer of the product by the company. The more the use of the company’s product by the customer, the more sales the company will have.
Stakeholder needs and expectations (stakeholder’s perspective)
  1. Production of high valued products will increase the output of the land.
  2. Availability of product in the market in the right quantity is well suited to meet the market demand.
  3. Production of environment-friendly product that does not cause harm to the environment and organisms found in the environment
  1. The expectation of the company is to avail the product closer to the farmer readily.
  2. Ensure that the client is satisfied with the product of the company in the market
  3. Ensure that the product produced as per the market needs to attract customers.
  4. Ensure the growth of the customer base throughout the world, making the product well known to farmers in the world.
Stakeholder no. 2 (name): investors (Bayer chemical and pharmaceutical company) 
Justify its relevance: to provide financial support to the company in developing new products and work out a strategy to make the product known to the company. The investors will also bail out the company if there is a market problem that led to the loss.
Stakeholder needs and expectations (stakeholder’s perspective) (“MONSANTO CO. V. MERCK & CO. INC.,” 2000)
  1. The product produced will be well known to the market due to its quality and benefit to the farmer.
  2. The product in the market will bring profit to the company to ensure the company’s successful running with increased profit throughout the year.
  3. The company will use the investors’ funds efficiently, ensuring that losses are not incurred during the process of running the company.
Company needs and expectations (Monsanto’s perspective)
  1. The company is effectively funded for the development of more products through research and technological advances to ensure the company remains effective
  2. The company requires sound-minded decision making from the investor to ensure that it is well run and meets the required objectives.
  3. The company requires that the investor meet all the country’s requirements to run a company and that the tax is remitted to the government.

Stakeholders short notes

Stakeholder no. 1 (name)consumer.
The consumer is the company’s buyer of products (“MONSANTO CO. V. MERCK & CO. INC.,” 2000). The consumer ensures that the product f the company is well selling in the market and also determine the market demand
The company monitors the consumer through social media, and even when there were scandals, they told their side of the story through social media, ensuring that they reached their consumers.… as seen in the Americas farmers programme in 2009
The company informed its users through products that were well advertised on social media.
Stakeholder no. 2 (name): investor
The investors are informed through special board meetings where the report is handed over to the investor to know the profit or losses incurred by the company (“Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104),” 2008). The investor monitors the company through social media because they will know if the company has any problem. The investors also monitor the stock market to predict the performance of the company.

References

MONSANTO Co. V. MERCK & Co.Inc. (2000). Reports of Patent, Design and Trade Mark Cases, 117(19-20), 709–796.

Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104). (2008). Biotechnology Law Report, 27(3), 281–287.

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