Introduction
National Crime Prevention Council is among the American educational nonprofit institutions that enable the creation of safe communities by addressing issues such as drugs, violence, and crime, thus minimizing the chance of crimes. One of the ways they accomplish this is by running media campaigns on their website targeting the masses. For instance, currently, there are three campaigns named violent crime prevention, counterfeit products, and fraud prevention. This paper aims to explore the information on the campaigns, their similarities, and their differences.
Violent Crime Prevention
From the display advertisement, the council enlightens the website visitors about public participation in ensuring public safety. The words are written in capital letters, bold, and in great font to draw attention (NCPC, 2018). The council acknowledges that no individual desires to feel insecure in their residence. Even in areas with a high crime rate, it is easy for people to experience vulnerability. According to them, it is the main reason they are conducting this campaign.
The NCPC enlightens individuals in communities with high crime rates about safety measures. The first one is forming a local crime prevention group. It is important to involve community members from the start to guarantee that one has people capable of implementing change (NCPC, 2018). The second step is creating a prevention action plan whereby an objective specific to the community is set. The third measure is growing the team, which is the group established in the initial stage of this process. The council encourages collaboration between law enforcement and community members. The fourth step in this process is celebrating safe communities (NCPC, 2018). The organization stresses that individuals should learn about the history of racial tensions in their communities. The last measure is sharing with the website one has learned.
Counterfeit Products
The display advertisement shows text that encourages individuals to choose genuine items. Displaying a mobile phone in flames symbolizes that they are eliminating fake products. On the campaign’s homepage, the council states that it is working with United States Patent and Trademark Office to raise public awareness concerning the relevance of intellectual property (NCPC, 2018). Furthermore, it targets to limit the demand for fake items in the country. The main target audience for this campaign comprises teens and tweens. It aims to increase the desire to purchase real goods, educate on the harm done by counterfeits, and teach consumers about ways to identify fake possessions. In addition, a one-minute video with kids aims to capture the target audience’s attention and communicate to them about the initiative.
Fraud Prevention
The main message of this media campaign is avoiding fraud, which can be seen from the display advertisement. In addition, there is a fifteen-minute video that aims to communicate the campaign’s information to the target audience (NCPC, 2018). It cautions the viewer from being tricked into giving their data to unknown people. The council encourages individuals to be skeptical, avoid engagement when busy or distracted, and always confirm the authenticity of unwanted calls before sharing sensitive information.
Similarities and Differences
The fraud prevention campaign is similar to the counterfeit product’s campaign as they both feature a short video that further communicates their message. However, a visitor who is not tech-savvy will experience difficulty in finding the information on the page by scrolling since most of the information and the video are placed at the page’s bottom. The campaign on violent crime prevention is different from the others as it does not include a video (NCPC, 2018). Additionally, the data presented is precise, making it easier to understand the message than the others. One similarity is that each provides instructions on how to handle themselves when faced with a problem.
Conclusion
The paper has explored the information on the three campaigns, their similarities, and their differences. The majority of them use audiovisual features or elements to communicate their message. As suggested above, capturing the visitors’ attention is essential. Additionally, understanding the target audience ensures one knows the type of information to display. For example, in the counterfeit product campaign, the video consists of kids, which resonates with the targeted viewers.
Reference
NCPC. (2018). National Crime Prevention Council. Ncpc.org. Web.