Summary of Article
In terms of summary, the article states that nationality is an important factor in the making or breaking of companies in the global marketplace in terms of strategic management and business policy. The article shows that many products from China, Japan, the United States, and other countries are best sellers in the global market place. The article dictates that unique historical cultures play an important role in the success or failure of companies in the global market segment. The article discusses the importance of nationality in the making of successful companies like Samsung, Sony, Nokia, and Novartis.
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The nationality of a product or service is significant to its success or failure. The research focuses on nationality as a factor in the financial success of products and services. The research focuses on the effect of the combinations of product competencies and the national identity of the company. The article clearly provides strong evidence of why nationality is important in the workplace, in terms of strategic management and business policy.
Analyzing the article in terms of strategic management and business policy, the article vividly shows the importance of nationality in the workplace. The successes of companies are generally pegged on the synergetic blending of a company’s national culture and historical competencies (Moore and Amar 2). Russia, a former communist country, is instrumental in aiding and supporting the growth of its companies in the global market place; Russia supports Gazprom in China.
The article clearly indicates that a country’s political structure is a significant factor in the success of the companies. The government plays an important role in the success of many companies selling their products globally. China, a communist country, plays an important role in the inflow of U.S. dollars into its economy. A combination of political, cultural, and competence factors shows why the United States “bio –pharmaceutical” companies thrive as some of the highest-selling brand names in the same market segment. Likewise, the article indicates that companies set up in Italy and France are best sellers in the luxury goods sector (Moore and Amar 14).
The article dictates that the United States car companies, specifically in Detroit, dominated the car brand market segment in the past. Today, car companies from Germany, Korea, China, and Japan can easily outsell the Detroit car manufacturing company. The article clearly indicates that Japanese car manufacturers perform better, in terms of sales, than car companies in other countries, including car companies in the United States. The success of the Japanese car companies is due to their competencies in specialized areas of technology and engineering. The Japanese car companies’ successes are grounded on their culture of continuous improvement (Moore and Amar 1).
Further, the success of many companies are firmly grounded on the fortuitous alignment of strong national cultural characteristics mixed with the successful countries’ national cultural uniqueness as it blends with the theories of entrepreneurship; each country normally has a unique culture that helps or derail the success of businesses in the global market place (Moore and Amar 1).
Likewise, the article clearly shows that many Swiss companies, including Hoffman – Laroche, and Novartis, are established names in the global pharmaceutical market segment. In the field of global plasma and LCD television market segments, the Korean companies, Samsung and LG Electronics are on the same level as Japanese companies like Matsushita and Sony in terms of quality and service. Finland’s Nokia cell phones clearly outsell competing cell phones like Motorola. Korea’s Samsung has a strong global demand. (Moore and Amar 1).
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Lastly, Michael Schultz (23) emphasized that the success of many companies is grounded on national identity. Many current and prospective clients use the production of national origin as a major factor in buying a product. The products’ country of origin can either be a plus or minus factor in terms of quality and credibility. For example, clothes from Italy are in high demand. German cars like Mercedes Benz are best sellers. Swiss banks are trusted by many countries around the world.
Based on the above discussion, the nationality of a product or service is an important factor in its success or failure. The nationality of a product or service is a factor in the financial success of products and services. The effect of the combination of product competencies and national identity of the company can spell success or failure. Indeed, the article clearly offers strong proofs why nationality is important in the workplace, in the areas of strategic management and business policy.