Nintendo Company’s Strategic Management


Nintendo is a Japan based Company founded in the 20th century by Fusajiro Yamauchi. This company specializes in the making of video games.

We will write a
custom essay
specifically for you

for only $16.05 $11/page
308 certified writers online
Learn More

An Analysis of the company

Although this company had at first been founded to make playing cards, its innovation and excellent leadership has helped it become one of the three major companies respected for making video games. This success has been achieved through dedication, staff training and innovation in terms of technology to use at a particular time.

This company has deliberately lowered the prices of most of its products. This is a strategic move to penetrate the market with ease. To achieve this, the company uses cost effective materials but of high quality.

Nintendo has been recruiting some of its engineers directly from the universities. This is a bold idea because the students have fresh ideas that help improve on the existing technology within the company. In addition, this idea can be seen to enhance continuity in the company. That is there is no vacuum left when the most experienced people in the company leave because the new recruits will have learnt what is required of them.

Venturing into new markets and especially in the United States of America and parts of Europe has further made this company continue growing. These are emerging markets, having spent many years localized in Japan. More customers translate to more revenue.


Nintendo should act as an example to other companies. This is because it has proved that patience and dedication can play a great role in the making of a mighty institution.

Print Сite this

Cite this paper

Select style


StudyCorgi. (2021, January 17). Nintendo Company's Strategic Management. Retrieved from

Work Cited

"Nintendo Company's Strategic Management." StudyCorgi, 17 Jan. 2021,

1. StudyCorgi. "Nintendo Company's Strategic Management." January 17, 2021.


StudyCorgi. "Nintendo Company's Strategic Management." January 17, 2021.


StudyCorgi. 2021. "Nintendo Company's Strategic Management." January 17, 2021.


StudyCorgi. (2021) 'Nintendo Company's Strategic Management'. 17 January.

Copy to clipboard

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal.

Psst... Stuck with your
assignment? 😱
Psst... Stuck with your assignment? 😱
Do you need an essay to be done?
What type of assignment 📝 do you need?
How many pages (words) do you need? Let's see if we can help you!