The podcast phrase was first introduced to the oxford dictionary in 2005, depicting that it had started getting an audience despite being small. The podcast audience was most likely those interested in a certain genre as it had a frequent listeners who could not miss many episodes released by their favorite broadcasters. It is hard to listen to them frequently, but one can always choose podcasts with his or her generation. The interviewing podcasts tend to attract many people as they present direct information twisted by the media to suit their agenda.
Listening to podcasts requires some dedicated time when one is not so engaged. Most of the time, home is the best place to listen to a podcast because many people tend to be occupied in workplaces and need to concentrate on whatever task they are performing. However, some listen to a podcast as entertainment or can multitask while listening to them in some cases. Considering some can multitask, a podcast can be listened to at work and in transit, but the favorite place to engage in the podcast is home.
People have unique preferences when it comes to the choice of podcast they would choose. The audience varies from gender to personal interests, which makes the podcast a large advertising platform. From the recent studies, most women preferred society and culture podcasts while men preferred news podcasts. Comedy and news were the common top accessed podcast by all gender. Notably, adult podcast listeners have grown by 40% in the past three years.
Podcasts are seemingly getting more audience and advertisement partners than visual aid adverts which are short and less effective. Listening to an advertisement makes it more intimate because the broadcaster’s description of certain products makes it a more personal experience, which can be effective. The advertisement’s effectiveness and growing audience increase advertisement competition with mainstream media such as television and website.