Research Methodology of Family Studies

Qualitative and quantitative methods are similar in their reliance on research questions and selected data collection and analysis tools. In terms of differences, qualitative methods are non-representative, based on the textual information, and conducted to examine the phenomenon in detail. In contrast, quantitative methods are objective, findings can be discussed in the context of the large population, results are usually in the numeric form, and their reliability is high.

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Such articles as “The “Bad Parent” Assumption: How Gender Stereotypes Affect Reactions to Working Mothers” by Okimoto and Heilman (2012) and “The Lived Experience of Family Members of Persons Who Compulsively Hoard: A Qualitative Study” by Sampson (2013) were selected.

The article by Okimoto and Heilman (2012) is a clear example of the quantitative research because the authors formulated hypotheses regarding perceptions of working mothers, conducted experiments, utilized statistical tools to analyze the numeric data, and tried to generalize the results as applicable to the large population of mothers. Sampson (2013) used interviews and the phenomenological analysis typical of qualitative researches, and the identification of themes was used as a traditional method to work with the textual data.

Scientific merit qualities can be effectively applied to the article by Okimoto and Heilman (2012) because it added the new objective information to the knowledge base on perceptions of working mothers in families; it added to the advanced theories in terms of discussing the role of gender stereotypes; and it is characterized by such features as testability, reliability, objectivity, and generalizability.

The findings indicate that working mothers are often perceived as bad parents, especially in the workplace. The findings provoke questions on working mothers’ attitudes to such judgments. For this further study, it is possible to use the qualitative methodology and the focus group to learn subjective visions.


Okimoto, T. G., & Heilman, M. E. (2012). The “bad parent” assumption: How gender stereotypes affect reactions to working mothers. Journal of Social Issues, 68(4), 704-724. Web.

Sampson, J. M. (2013). The lived experience of family members of persons who compulsively hoard: A qualitative study. Journal of Marital and Family Therapy, 39(3), 388-402. Web.

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Unit 1 Discussion 2: Research Topic

The selected research topic is the connection of the conscious perception and non-conscious perception with the person’s experience. The main assumption guiding the research on this topic is that people’s both conscious and non-conscious perception can be based on the previous experiences (Badgaiyan, 2012). Thus, having the certain experience associated with perceived objects and situations, people continue to perceive other details consciously and non-consciously (Tsuchiya, Wilke, Frässle, & Lamme, 2015). The main constructs to discuss in relation to the topic are consciousness, perception, and experience because, using his or her consciousness, a person makes sense of the perceived processes and compares them with the experience.

This topic is interesting to be researched in detail because today, there are many discussions of perception issues in the popular culture, and they are also associated with the aspects of the individual’s conscious and non-conscious processes.

Many characters with unique perception qualities are depicted in shows. Thus, it is important to study the issue from the researcher’s perspective. The field of general psychology allows researching the variety of issues, and the proposed topic is important to this specialization because it contributes to the research on the people’s perception and aspects of consciousness as there are many gaps in debates on these concepts. The perception processes are studied today from new perspectives.

The topic was rarely discussed in relation to the experience concept; therefore, it is important to find out whether the conscious and non-conscious perception can be influenced by the experience. Furthermore, it is interesting whether the non-conscious perception is really observed. Finally, the third question is whether there are significant differences between conscious perception and non-conscious perception processes.


Badgaiyan, R. D. (2012). Nonconscious perception, conscious awareness and attention. Consciousness and Cognition, 21(1), 584-586.

Tsuchiya, N., Wilke, M., Frässle, S., & Lamme, V. A. (2015). No-report paradigms: Extracting the true neural correlates of consciousness. Trends in Cognitive Sciences, 19(12), 757-770.

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