Revenue Management: Term Definition

Introduction

Pastry World Ltd is a company that is engaged in the sphere of semi-prepared and preserved foods. Although pastry is not the key component of a ratio of an average human, high-quality pastry is highly valued all over the world. The paper aims to analyze the revenue statement of the company and provide the recommendations required.

Discussion

Pastry World Ltd is an equity-based company, however, to launch the extensive business activity, the company needs to take a loan. Hence, the monthly cash inflows required for the company are equal to the cash disbursements, as the company needs to cover all the expenses, as well as provide the required basis for further development. (Khan and Hildreth, 305) The monthly cash inflows for November, December, and January are as follows, correspondingly:

$ 59 058,23 $ 61 315,29 $ 64 042,08

The revenue of the company is stable enough, and it is explained by the stability of the costs, as well as the decreased price in comparison with the starting position. Even though the expected profit is going to decrease, it is stated that the total gross profit is 70% of the total revenues. In general, this value reveals the effective development processes of the company. Moreover, the operating income of $ 13 806.50 signifies the great potential for financial enduring independently of the possible decreases in sales as well as cost increases.

90-day Cash Forecast

November December January
Beginning Cash Balance $ (2 000,00) $ 2 916,03 $ 7 780,66
Cash Receipts
Cash sales $ 13 521,75 $ 10 682,18 $ 8 438,92
Collection of accounts receivables next month $ 43 477,50 $ 47 825,25 $ 52 607,78
Collection of accounts receivables two months $ 6 975,00 $ 7 672,50 $ 8 439,75
Total Cash Available $ 61 974,25 $ 69 095,96 $ 77 267,11
Cash Purchases $ 2 585,36 $ 2 714,63 $ 2 850,36
Accounts Payable $ 23 047,50 $ 24 199,88 $ 25 409,87
Payroll $ 24 425,36 $ 25 400,79 $ 26 781,85
Service on mortgage $ 6 500,00 $ 6 500,00 $ 6 500,00
Insurance premium $ 2 500,00 $ 2 500,00 $ 2 500,00
Total Cash Disbursements $ 59 058,23 $ 61 315,29 $ 64 042,08
Ending Cash Balance $ 2 916,03 $ 7 780,66 $ 13 225,03
Minimum Cash Balance $ 12 000,00 $ 12 000,00 $ 12 000,00
Cash surplus / (deficit) $ (9 083,97) $ (4 219,34) $ 1 225,03

From the perspective of this analysis, Pastry World Ltd is expected to perform wisely, and do not allow overdrafts to avoid additional losses associated with loan amortization. Hence, the company should pay extensive attention to the cash deficit in November and December, as improper actions may cause the increased deficit of the cash balance. (Coyne and Witter, 29)

Conclusion

Considering the analyzed financial case, it should be emphasized that the revenue management in Pastry World Ltd is performed professionally, and all the risks are considered. Hence, regardless of the risks, the potential benefits of the company will help it in further developing by providing the required background for risk management. However, the company needs to assess the financial circumstances properly, as there is a necessity to avoid any instance of overdraft.

Works Cited

Coyne, Kevin P., and Jonathan W. Witter. “What Makes Your Stock Price Go Up and Down: Identifying and Understanding Important Individual Investors Can Help Corporate Executives Predict the Direction of Share Prices.” The McKinsey Quarterly (2002): 29

Khan, Aman, and W. Bartley Hildreth, eds. Financial Management Theory in the Public Sector. Westport, CT: Praeger, 2004.

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