As a member of society, I find this question crucial in understanding the intentions of modern advertising and its impact on the social structure of gender roles. As for major developments in social science thinking, studies show that advertising is one of many factors that influences people’s views and perceptions about the world. Usually, ads demonstrate typical gender stereotypes that can potentially have a damaging effect on how people perceive themselves and others in society. Men are generally presented in advertising as independent, authoritarian, and professional characters, while women can be shown in more decorative and family-oriented roles. Commonly, femininity on television is associated with domestic chores, demure and emotional wives, beauty, and elegance. Social masculinity is well-known for everything connected with power, precision, and the lack of feelings. Female and male actors are typically needed for the opposite kinds of advertised content and products. For instance, men represent the goods that could be associated with physical strength and intelligence, whereas women are usually shown with domestic products or cosmetics. Therefore, it is of great significance to understand the reasons behind the advertisers’ attachment to socially constructed gender differences.
Finding the cause of the fact that gender stereotypes play an important part in modern advertising can influence people who study the social nature of gender. People who are connected with advertising directly and work in this field may be invested in such research. They could learn how to be gentle with the message they put out if they knew the consequences of harmful stereotypical sexist images of men and women on television. As for the current sociological situation, scientists observe the industries and their ways of luring new customers. Undoubtedly, well-known brands and companies profit off the artificial division of society. It is easier to manipulate human consciousness if the products are connected with strong cultural references. Consequently, it is complicated to dismantle centuries-old norms and stereotypes to build gender equality.
In general, studying human behavior and identity has always been a valuable human endeavor because it demonstrates recent social tendencies and their consequences. Moreover, gender expression and sexual variations are important social studies topics because they help to navigate our society and draw conclusions. Such research not only mirrors the state of modern social systems but also influences positive changes and equity in our communities.