Save The Children is an organization based on assisting the less fortunate children in society. In the recent past, there have been a lot of challenges facing the world at large, for example, civil wars in politically unstable countries, election violence, hunger caused by drought and poor economic levels in various countries, natural disasters such as earthquakes, floods, tsunamis, etc. from research, it has been found out that third world countries, especially in Africa, have the leading figures when it comes to the suffering of children and women, followed by developing states from other continents such as countries in Asia, Central and South America and the Far East. These are just held hypotheses, some of which have been proven while others haven’t.
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Through the organization ‘Save The Child’, we intend to identify the regions, continents, and countries that need our goods and services, and by doing this we intend to start with the neediest areas and regions to those that are fairly improving, based on the fact that those suffering more need our assistance compared to those that have a potential to improve on their conditions through various means such as the governments, non-governmental organizations, and sponsors. Establishing the neediest areas, therefore, is the main challenge and we, therefore, have to use the most reliable means. Some of the sources that will offer the most accurate feedback are the media, internet, research correspondents, and regions’ general climatic and political stability. In our research, we intend to use two main means, which are the media and research correspondents.
Media has been known to be biased at times, and using competitive media organization is therefore of utmost importance. The good thing about the media is that they cover a lot of news from all over the world, and due to the codes, acts, and principles that Communication Commissions have imposed upon them; they will try as much as possible to feed their viewers and audience with the true information. The good thing about using media in research and collection of information is because they are accurate, fast, and reliable, and can access even the remotest of places within a short time. This is unlike the internet. What is posted on the internet is secondary information because most of the data is acquired from the media itself and public opinions. The internet too, since they don’t have a lot of redirections especially the casual sites, will tend to exaggerate, distort data, and even photoshop images to make it seem the way they want the public to see it. The internet therefore will in most cases collect their data from secondary sources, while media collects the data primarily from the field and affected areas (Kolker, 2009).
The second most reliable means of ascertaining the neediest places that need our services and goods is by use of research correspondents (Kotler and Armstrong, 2008). Through this means, we will send research corresponding to areas that have been proposed from set hypotheses and other sources such as the media. The research correspondents that we send will go to the different places to analyze the economic, political, environmental, and social-cultural conditions in each of these places and this will help determine the neediest regions. Conducting a PESTEL analysis is the most standardized way of determining the level of economic capability when there are many variants to be compared (Fill, 2009). The main advantage of using research correspondents is that they are always accurate and specific.
Fill, Chris. “Marketing Communication Interactivity”. New York: Prentice Hall. 2009. Print.
Kolker, Robert. “Media Studies: an introduction”. New Jersey: Wiley-Blackwell. 2009. Print.
Kotler, Philip & Gery Armstrong. “Principles of Marketing”. New Jersey: Pearson Publishers. 2008. Print.
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