Unilever is one of the largest manufacturers of home hygiene products, household chemicals, as well as food products. The main goal of Unilever is to make a sustainable and decent quality of life accessible to everyone, therefore, business is conducted here so that not only the company, but society as a whole develops. The company unites many sub-brands that are engaged in the production and release of a particular product. The company has several factors that affect its performance. In addition, other enterprises of similar activity can compare the indicators of Unilever.
Performance is a primary characteristic of the efficiency of labor activity in the company. The main factors affecting the enterprise’s productivity include production technology, management quality, the condition of fixed assets, the climate of the team, and others (Cheng, 2021, p. 283). All these factors also have an impact on Unilever’s performance. Moreover, the company promptly responds to market changes under the influence of various factors, for example, during the COVID-19 pandemic, the company increased the production of hand hygiene products, as well as expanded the range of these types of goods (Pandey et al., 2021, p. 36). In addition, during the pandemic, the company focused on e-commerce, which significantly increased revenues.
An important factor is also that the company’s performance is aimed at the global market. The company’s products are represented in many countries, and production facilities continue to open all over the world (Cheng, 2021, p. 281). Production technologies are regularly updated to produce the highest quality products in a short time and deliver worldwide. Depending on the current needs of the world, the company increases or decreases the output of a particular product. Unilever is focused on stimulating competitiveness through its flexible response to events.
Unilever’s performance is compared with such large enterprises as Johnson & Johnson, Mars, Procter & Gamble, and others. In this case, the comparison takes place according to different parameters, for example, the quality of products. In this criterion, Unilever is the leader in comparison with its main competitors actively (Tien, 2019, p. 5). In the cost of products, the company is inferior to Procter & Gamble and Johnson & Johnson, but even despite this, consumers continue to buy Unilever products actively (Tien, 2019, p. 6). As for the staff working at Unilever, the evaluation of gender diversity and racial diversity at Unilever is lower than at other companies. Even though the company is one of the largest manufacturers of personal care, household chemicals, and products, there are still industries in which they are significantly inferior to their competitors.
In conclusion, Unilever is one of the largest manufacturers of various goods worldwide. Many different factors affect the success of the company, as well as its profitability. Such production factors include technology, management, personnel, and others. The company also uses such an essential factor as time compliance; that is, the company’s flexible response to changes in the living conditions of the world’s population allows it to be one of the most sought-after and financially stable companies. An example, in this case, may be a pandemic that required compliance with strict hygiene rules, in connection with which the company expanded the production of hand hygiene products. The company has many competitors who are also successful, but Unilever strives for leadership and has already achieved success in some indicators.
Reference List
Cheng, Y. (2021). ‘Analysis on the opportunities and challenges of Unilever’s differentiated competition by using SWOT and PEST’, Advances in Economics, Business and Management Research, 165(1), pp. 280-284. doi:10.2991/aebmr.k.210210.044
Pandey, R., Massand, A., Teja, V., Gai Sin, L., Prudhvi Naresh, V., Binti Zamara, F., Hung Kee, D., Binti Zamri, S., Binti Azmi, N., and Binti Mohd Hamdan, N. (2021). ‘The Impacts of Covid-19 on Unilever’, Journal of the Community Development in Asia, 4(1), pp. 34-43. doi: 10.32535/jcda.v4i1.996
Tien, N. (2019). ‘Comparative analysis of multi-domestic strategy of P&G and Unilever Corporation’, International Journal of Foreign Trade and International Business, 1(1), pp. 5-8.