Dyson Limited is an enterprise that specializes in technology-related services and products. In 1978, James Dyson, the founder of the company, was inspired to develop efficient and reliable vacuum cleaners after using one which proved to be ineffective after a short period. However, it was not until 1991 that he managed to establish the business in the United Kingdom and later in the United States after going through a series of startup challenges (Dun and Bradstreet, n.d.). In 1993, James was fortunate to get a license from Apex, a Japanese company that he would use to design Dyson’s first vacuum cleaner, G-force. In the subsequent years, Dyson Ltd expanded its operations to Singapore and Malaysia, and the latest development is its new headquarters in Chicago. The company’s original headquarter is in Malmesbury, United Kingdom.
Dyson’s focus is not only on vacuum cleaners since the company also designs and manufactures other household machines such as bladeless fans, air purifiers, heaters, hand driers, and hair driers. Currently, the firm has employed more than 12000 individuals working in various capacities across the globe; additionally, it has 84 sub-companies that generate approximately $460 million worth of sales annually (Dun and Bradstreet, n.d). All research and development (R&D) operations are conducted in the UK, while the manufacturing activities are performed in its facilities located in Asia. Dyson Limited uses a flat organizational structure with no middle management between the executives and staff. The approach is cost-efficient and enhances clear communication and faster decision-making.
Developing a marketing plan for Dyson Limited is a perspective and achievable option because of its business type and its reach across the world. The company specializes in household appliances, which simplifies the process of selecting and segmenting the audience. Additionally, the enterprise has distinct countries of operation, which makes it easy to define the best strategies. Finally, Dyson has a clear vision which is improving people’s lives in their homes using inventions, which can be used to preach the company’s brand and position in the market.
Reference
Dun & Bradstreet (n.d.). Dyson James Group Limited. Web.