A learning organization is adept in knowledge creation, acquisition, and transfer, as well as behavior modification, to consider fresh information and insights. Netflix began as an entertainment business that mailed DVDs and offered online streaming and video-on-demand. Currently, Netflix has 103.95 million customers worldwide, 51.92 million of whom are in the United States, according to corporate figures from July 2017 (Mandal, Diroma, & Jain, 2017).
Essentially, its core mission is to provide exceptional service to consumers, suppliers as valuable partner, investors as a chance for further profitable growth, and employees as a draw for significant impact. The concepts of organizational learning emerged to cope with a rapidly changing global environment, and as a result, Netflix has changed upon incorporating the ideas. Generally, there are several examples by which Netflix has integrated this approach, including strengthening the application of experimentation with big data, encouraging inquiry, and continuously being aware and interacting with their environment.
Netflix has incorporated learning organization concepts by encouraging the application of experimentation and the scientific approach. By presenting its data-driven production as cutting-edge, all-seeing, and all-knowing, Netflix intentionally contributed to the myth around big data (Van Es, 2022). Using the power of rigorous testing to confirm or refute ideas and hypotheses is the best method to learn and arrive at wise judgments. Netflix’s algorithms make decisions automatically to gain insight into their subscribers and concepts for how to provide them with an ever-better experience. The data they access must be available for learning systems to function well. Thanks to their improved capacity to acquire, store, and analyze data in real-time, information is becoming increasingly accessible.
Another example by which Netflix incorporates learning is by promoting inquiry, discussion, and feedback to create a comfortable environment for sharing candidly and taking chances. Delivering entertainment and excitement is the action with the most significant impact. Netflix recognizes the dynamic nature of delight in the modern day, especially with a move away from linear TV (Kumar, Gupta, & Dixit, 2020). As a result, to understand its subscribers thoroughly, Netflix uses analytics, qualitative and quantitative consumer research, predictive modeling, and other technologies. Additionally, they are the owners of the data pipelines that enable everything from dashboards to the systems that match each Netflix subscriber with content that will make them happy.
The final way that Netflix incorporates learning organizations’ concepts is by continuously being aware and interacting with their environment. Netflix’s community relation commitment has been shown in its use of media platforms like Facebook to collect information about social responsibility and encourage collaboration, connectivity, content creation, and conversations (Hendrikx & Castro, 2021). The business aligns its activities with initiatives that guarantee it upholds its corporate social obligations by helping advance economies, the environment, and people. For example, Netflix has received praise for inspiring other businesses worldwide to embrace a sustainable strategy with positive effects on society and the environment. Generally, Netflix highly values its mission to affect the community while ensuring they learn about various corporate social responsibilities (CSR).
Organizations should use the learning organizations concepts in today’s changing environment because it ensures growth or innovation, creates a favorable working setting, encourages social responsibility, and guarantees customer satisfaction. The knowledge gained via the learning process influences a company’s capacity for innovation and increases its competitiveness (Haile & Tüzüner, 2022). Organizations consistently use their talents to achieve their goals, and learning supports new ways of thinking. In essence, people learn how to work together, anticipate and face changes in a productive way, which happens in the company’s surroundings. Finally, learning can help businesses identify market gaps and produce products their clients admire.
In brief, by promoting experimentation, stimulating inquiry, and constantly being aware of and interacting with their environment, Netflix has developed an integrated learning strategy to impact societies. In essence, the client’s entertainment is a highly regarded factor that Netflix holds. As a result, the business aligns its operations with initiatives that ensure it upholds its CSR by helping advance personnel know-how, economies, the environment, and consumer satisfaction.
References
Haile, E. A., & Tüzüner, V. L. (2022). Organizational learning capability and its impact on organizational innovation. Asia Pacific Journal of Innovation and Entrepreneurship, 16(1), 69-85. Web.
Hendrikx, A., & Castro, D. (2021). Netflix’s community relationship management. An analysis of its Facebook-USA page. Journal of Media Business Studies, 19(2), 108-125. Web.
Kumar, J., Gupta, A., & Dixit, S. (2020). Netflix: SVoD entertainment of next Gen. Emerald Emerging Markets Case Studies, 10(3), 1-36. Web.
Mandal, G. K., Diroma, F., & Jain, R. (2017). Netflix: An in-depth study of their proactive & Adaptive strategies to drive growth and deal with issues of net-neutrality & Digital equity. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 8(2), 152. Web.
Van Es, K. (2022). Netflix & Big data: The strategic ambivalence of an entertainment company. Television & New Media, 0(0). Web.