The problem of the excess influence of social media on modern life is perhaps one of the most important issues of modern reality. Today is characterized by the active use of many digital platforms by people to satisfy the need for permanent content. The consumption of digital information is becoming not only a ubiquitous occupation, but also a behavior that has a generally negative impact on the modern person. An excessive amount of information leads to a lack of satisfaction with it in a person of the digital age. It is required to develop a special project that could spread knowledge about the negative impact of social media, pull a person out of this state of static in constant Internet activity.
#NeverUseTheInternetAgain is a promotional campaign that aims to reduce the regular negative impact of social media on a person’s psychological well-being. The mission of this project is to create and develop the idea of an alternative to the Internet space. The project builds on a belief in the toxic effects of social media and seeks to spread awareness of how much social media limits human life. The main audience of this project is young people from 12 years old, who are regular users of such applications as TikTok, Facebook or Instagram. This project will disseminate information about itself especially through these social networks. The goal of the project is to break through the stream of useless information and pull the netizen out of a state of false comfort.
The PR campaign will initially be implemented through social media, advertising in which will draw attention to the main event. The big conference “#BreakTheChain” will be held at night in virtual space via online broadcasts. It is important to make this event public to news outlets and reporters. The main focus of this conference will be public speaking in the TedTalk format. The Anti-Cyberbullying Association and the Internet Security Organization will provide their experts to make speeches about the dangers of Internet abuse.
NeverUseTheInternetAgain is an organization concerned about the overwhelming influence of social media on the life of modern society, from adults to young children. Those interested in how to reduce the number of social networks in their lives, tired of the excess of notifications and simply worried about the future of their children are invited to our conference.
#BreakTheChain is our first big public event to suggest strategies to quit social media. The main goal is to prepare for fundraising for the launch of the application of the same name, which will regulate the consumption of information with the permission of the user. The main task of the application, as well as of the entire conference, is to create an alternative to social media and return the pleasure to a person from a normal life. By gathering as many people as possible, it will be possible to spread the influence of the project and make its presence visible in the media it opposes.
The conference is a lecture hall where one can listen to professional speakers delivering their message in an exciting format. The Social Media Security Organization and similar non-profit organizations will participate in the creation of the conference, offering their professional views on the situation. Moreover, in the format of the conference, a large-scale series of psychological trainings is offered in which everyone can participate. The conference is aimed not only at adults and adolescents, but also at children – a separate playroom will be organized for the little ones. The dissemination of information about this event allows the conference participant to receive special promotional material as a reward – a badge, a fridge magnet and a T-shirt with the hashtag “#NeverUseTheInternetAgain”.