Research on the Unisom brand analysis and the sleeping aid market is progressing well. It has been determined that the market has a lot of potential as 70 million Americans suffer from insomnia and another 43 million experience other sleep-depriving conditions such as obstructive sleep apnea (LaRosa). The sleep aid market is valued at approximately $49.5 billion currently, with expected growth to $79.8 billion by 2022 with an annual increase of 7 percent (Wood). An outline of the market provides key information for business analysis of the product.
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The sleeping aid medications were examined as well. It was determined that the main ingredients are doxylamine and diphenhydramine that cause sleepiness (“Is it safe to take Unisom”). It was found that prescription medications may have different influences on individuals, with varying degrees of side effects and efficacy. A number of options and risks exist when taking sleeping pills that should be considered with consultation with physicians (“Prescription sleeping pills”).
Survey and anecdotal evidence suggest that approximately 10-20 percent of Americans rely on over-the-counter sleep aids (Adams). They are driven by the promises made by brands, including one by Unison that claims it can increase the speed of falling asleep and prolongs the state of being asleep. The Unisom brand was examined closely, including its marketing strategy to focus on its speed and effectiveness (“Unisom”).
The future directions for the project include focusing more on marketing strategies and business analysis in the pharmaceutical sector. Little information was found on the marketing methods of sleeping pills companies. It would also be possible to examine competitors in the industry to compare Unisom to other well-known brand names. The analysis will be developed to underline how sleeping aid pills establish a brand that consumers relate to resolving a critical health issue of sleep deprivation. Utilization of research and emotional factors, the brand can become appealing and synonymous with sleep aid in the consumer’s mind.