Introduction
Acer, Inc. is a company based in Taiwan, serving several nations. It specializes in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer is a company that can provide innovative and high-quality products at a lower price than its competitors. Acer’s competitive advantage lies in its ability to provide innovative and high-quality products at a lower price than its competitors. The company’s strong Research &D department constantly develops new and improved products. Additionally, Acer’s efficient manufacturing and logistics processes keep costs low and offer competitive prices. Furthermore, the company has a strong global brand and a vast distribution network, which gives it a significant advantage in the market. Acer has a decentralized organizational structure, with each business unit having a high degree of autonomy. The company has an established global brand and a wide distribution network, which gives it a significant advantage in the market.
Acer America
In 2004, Acer developed the Aspire, a line of consumer laptops. The Aspire was designed to be a more affordable alternative to the higher-end laptops at the time. The Aspire was a success and helped Acer to gain market share in the United States. The Aspire was developed at Acer’s research and development center in Taipei. The team that developed the Aspire was a mix of Taiwanese and American engineers. The Aspire was designed to be a more user-friendly and stylish laptop than the other laptops on the market. The Aspire was a success and helped Acer to gain market share in the United States. In 2006, Acer was the fifth largest laptop manufacturer in the United States. The Aspire helped Acer to become a global brand and gave the company a foothold in the US market. The development of Aspire was a crucial moment in Acer’s transformation into a worldwide company. The Aspire was developed by Taiwanese and American engineers at Acer’s research and development center in Taipei. The Aspire was a success and helped Acer to gain market share in the United States.
Philips has a competitive advantage in its innovation, technology, high-quality products, and innovation. Matsushita employs cost effectiveness to earn a competitive advantage. Phillips is organized in a matrix structure, where each product type has its unit with specific employees. However, Matsushita has a traditional hierarchical structure with a transparent chain of command. This structure allows the companies to be efficient and control costs—both Philips and Matsushita have intense research and development capabilities and their sales and marketing expertise. Jollibee is organized into a traditional hierarchical structure, has robust brand recognition, and has manufacturing expertise and lower-cost production capabilities. The company also has a robust supply chain and distribution network. Lincoln Electric has a competitive advantage in terms of its technology and product quality, has a traditional hierarchical structure, and produces goods cost-effectively. Development capabilities for Lincoln include marketing expertise and a strong R&D. The company has a global reach and can sell its products in many different markets.
The findings from the articles suggest that companies should adopt a frugal and Matsushita resourceful mindset, be willing to take risks, invest in an intense research and development team, and ensure they have a manufacturing capability to be successful in the global market. Apple is a company that is currently in the process of expanding its global reach. The company could use the lessons learned from the articles to help guide its expansion. In particular, Apple could focus on being frugal and resourceful, taking risks, investing in research and development, and ensuring it has a manufacturing capability.
Samsung can also employ the strategies used by the discussed firms to enter the international markets. First, it is vital to study and comprehend the target market clearly. This requires it to understand the particular needs of the customers and their buying potential. Samsung should also hire highly trained personnel who understand the company’s goals. Like Acer, Samsung should establish a strong distribution network to ensure it manages a smooth supply to its existing and new customers. Samsung should also maintain or strengthen its brand presence to capture customer trust (Lobo et al.). Extensive research and development will also play a central role in gaining international markets.
Recommendations
Looking at these lessons, a few recommendations can be made for companies expanding into the global market. First, companies should carefully consider their growth strategy and how aggressive they want. Second, companies should consider their organizational structure and how it will impact their expansion plans. Thirdly, companies should consider their core competencies and how they can be leveraged in new markets (Lobo et al.). International trade is an essential requirement for companies wishing to expand their returns.
Conclusion
In conclusion, the strategies employed by Acer, Philips, and Jollibee Foods Corp. to be successful in the international market can be summarized into a few key points. A company must be frugal and resourceful to keep costs low. Moreover, an organization should be willing to take risks to gain a foothold in new markets. Firms should invest in research and development teams to create innovative, high-quality products. These lessons can be applied by companies such as Apple and Samsung, looking to expand their reach into new markets.
Work Cited
Lobo, Carla Azevedo, et al. “Factors Affecting Smes’ Strategic Decisions to Approach International Markets.” European J. of International Management, vol. 14, no. 4, 2020, p. 617. Web.