There is no use denying the fact that the modern age could be characterized by the blistering development of society and a great number of various issues connected with it. Thus, one can admit the fact that this development to a greater degree became possible due to the evolution of the critical thought and science which made human beings think about their life and reconsider it. With this in mind, it is possible to say that the current level of science, achieved by humanity, changes a great number of various aspects of human activity, introducing some new traits and implementing new methods, which could help to achieve better results.
Moreover, new and unconventional approaches towards some traditional spheres are also outlined. Under these conditions, it is possible to say that the alternative perspectives of management could be taken as the development of human thought in this sphere as they reflect the current situation and its peculiarities. That is why, the detailed analysis of the given theory is needed in order to understand its main peculiarities and determine whether it could be of great relevance for practice.
First of all, it should be said that the chosen theory becomes more and more popular and obtains a great number of admirers. It should also be said that the analyzed approach to management draws on the main ideas of Critical Theory. That is why, it is important to analyze the basic concepts of the alternative approaches of management in terms of Critical Theory. The theory tries to introduce some criticism, based on the main social sciences and humanities, of society and culture. Thus, according to this theory, the traditional approach towards management is taken as the outdated and inefficient because of its inability to take into account the main peculiarities of the modern market and conditions, under which people function.
Besides, the traditional approach also does not give much attention to the conditions under which people function, preferring to take into account various factors that could help to improve the final result of the company or organization. For this reason, it is possible to say that the alternative approach has a great relevance to practice as it is centered around the factors, not taken into account by the outdated traditional approach.
Thus, to provide a clear evidence for this statement, the given paper will analyze the human aspect in terms of such important concepts as Human Resource Management, Culture, Consulting and Leadership.
Nevertheless, cogitating about the advantages of the alternative perspectives of management in terms of HRM, it is vital to mention the fact that the functioning of every organization or company depends on the level of performance of every worker greatly (Alvesson & Kärreman 2007). With this in mind, it becomes obvious that the atmosphere and conditions are vital for the collective as these two factors could increase the level of workers performance which, in its turn, could help to achieve better results. That is why, the fact that HRM centers around workers and conditions under which they function, could be taken as quite obvious. Additionally, it is possible to say that according to the latest researches, companies which adhere to the main principles of HRM, show better results and obtain greater incomes (Alvesson & Kärreman 2007). This fact could be taken as the evidence of the great perspectives of the alternative approach of management and the beneficial effect promoted by it on the whole sphere.
Ybema and Byun (2009) underline the fact that the cultural aspect of the functioning of every company could not be ignored anymore as it has the great impact on the whole company. Providing the case study connected with the Japanese-Dutch work relations, they tend to show the fact that people are affected by the peculiarities of culture and that the knowledge of these peculiarities could help to increase the general efficiency of a company (Ybema & Byun 2009).
That is why, resting on these assumptions, it is possible to outline the fact that the emphasize on the cultural aspect of human relations, made by the alternative perspectives of management, could have the great effect on the company. Moreover, as against the traditional approach, it provides various ways how to achieve the needed balance and use the culture of workers. Analyzing the case study provided by Ybema and Byun (2009), it is possible to outline the fact that Japanese-Dutch relations are predetermined by the culture of people involved in them as Japanese firms in the Netherlands and Dutch firms in Japan have various levels of performance and efficiency.
Pemer and Werr (2013) underline the fact that the issue of consulting could be taken as the indicator of the state of a company and its successes. In other words, they tend to show that all consultants have various motivation which, in its turn, depends on the functioning of a company. Criticizing the traditional approach towards the issue of consulting, Pemer and Werr (2013) also state the fact that the alternative one manages to take into account the main needs of consultants and make them work with the high level of the efficiency. The fact is that they are not just people who provide the needed information about the products and goods manufactured by the company. However, they help to promote the company and increase its results and incomes. That is why, the approach towards them should be very detailed and well thought. With this in mind, it is possible to say that the critical theory tends to show the difference in approaches and underline the necessity of change.
Finally, it is also possible to discuss the aspect of leadership because of its great importance and impact which it has on the functioning of the company. Manz, Anand, Joshi and Manz (2008) underline the fact that the concept of leadership should be taken as an integral part of the functioning of every state. Their investigation underlines the failure of the traditional approach towards management, outlining the fact that the alternative perspective helps to develop the given trait among workers which could lead to the significant improvement of the functioning of a company and result in the decrease of the level of corruption.
With this in mind, resting on these facts, it is possible to make a certain conclusion. It should be said that the alternative perspectives of management could be taken as an integral part of the modern world as they provide a great number of various remedies and methods which could help to increase the level of performance of a company and obtain better results. Under these conditions, it is possible to conclude that the alternative perspectives of management, which largely draws on Critical Theory, are of great relevance for practice and should be implemented in the functioning of various companies.
Alvesson, M & Kärreman, D 2007, ‘Unraveling HRM: Identity, Ceremony, and Control in a Management Consulting Firm’, Organization Science, vol. 18, no. 4, pp. 711-723.
Manz, C, Anand, V, Joshi, M & Manz, K 2008, ‘ Emerging paradoxes in executive leadership: A theoretical interpretation of the tensions between corruption and virtuous values’, The Leadership Quarterly, vol. 19. pp. 385–392.
Pemer, F & Werr, A 2013, ‘The Uncertain Management Consulting Services Client’, International Studies of Management and Organization, vol. 43, no. 3, pp. 22-40.
Ybema, S & Byun, H 2009, ” Cultivating Cultural Differences in Asymmetric Power Relations’, International Journal of Cross Cultural Management, vol. 9, no. 3, pp. 339–358