Digitization and development of subscription services is a current trend in modern business. Embedding such technologies into organizational processes should be expected to affect performance positively, but additional analysis of specific impact factors is required in this context. This paper aims to evaluate the popular technologies of Online Grocery Shopping (OGP) and the Walmart+ subscription service in terms of benefit to the organization and satisfaction of consumer needs.
OGP is a technique that is widely used in modern retail chains. However, for Walmart, its application is even more relevant for several reasons. First, Walmart has a massive loyal clientele, creating a great demand for some items. In this context, the ability to pre-book any list of products guarantees a person that they will get what they need. Secondly, remote delivery significantly increases human security in the current pandemic context (Pandey et al., 2021). Thus, using OGP satisfies customers’ desire to receive the necessary goods safely, without unnecessary work and risk to themselves. With all this, implementing this concept for Walmart does not cause any particular difficulties due to the massive network of physical stores. Therefore, the enterprise only benefits from adapting and implementing such a policy.
While OGP covers the basic desires of customers, subscription services usually expand the set of available options, making the interaction with the service more comfortable. In the context of huge enterprises like Walmart, these bundles typically allow users to join a single network of many different organizations. In many ways, this is precisely what many buyers need – the ability to receive discounts and privileges. Walmart+ delivers the most relevant services to its subscribers, including savings on fuel, which is especially important in America (Walmart, n.d.). In addition, this package contains several services that allow customers to make purchases faster. From the company’s perspective, its benefits are insignificant since the discounts are minimal in terms of the scale of purchases made and the number of users.
In this way, embedding innovation allows Walmart to maintain a successful market position. This is primarily facilitated by adapting modern trends, followed by most companies. Walmart not only uses modern technology to achieve greater profits but also maintains a public image, following its goals of reducing the cost of living in America (Neebe, 2020). Therefore, innovations allow this company to follow the set objectives and more effectively utilize existing assets in a constantly changing market situation.
References
Neebe, K. (2020). Sustainability at Walmart: Success over the long haul. Journal of Applied Corporate Finance, 32(2), 64-71.
Pandey, R., Dillip, D., Jayant, J., Vashishth, K., Nikhil, N., Qi, T.J., Kee, D.M.H., Mei, T.C., Xin, R.Y.K., & Qhi, L.Y. (2021). Factors influencing organization success: A case study of Walmart. International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP), 4(2), 112-123. Web.
Walmart (n.d.). Meet Walmart+. Web.