Ant Forest Project: Strategies and Tactics

Ant Forest

Ant Forest is a Chinese project related to the production, activation, and promotion of green energy. It demonstrates how individuals can change the world with the help of technologies that stimulate positive energy and innovative actions of users around the globe. Such projects fully mobilize human intelligence, contribute to groundbreaking activities, and help create a better environment. The main objectives of these initiatives are raising funds and drawing the public’s attention to the issue of preserving natural resources. In order to achieve the global purpose (advocating for environmental protection), three strategies were determined for each objective.

Strategies

Raising Funds

1. Asking the government for support. Financing environmental projects today is a standard for international business. The project must attract the attention of the government since it is easier to realize the initiatives which are sponsored. The protection of nature can be of the government’s interest because the economy of many countries is based on natural resource usage.
2. Applying for private donations. Private organizations or investors can be included in the lists of the stakeholders as well. By investing in the project, they can be advertised or included in the line of the sponsors.
3. Stimulating profit from activities. There are numerous activities Ant Forest performs which can bring profit. For example, an online application used by a project may have subscription options, guaranteeing raising funds. In addition, the managers of the initiative can create a mini-market on their website and sell organic products to those who seek to contribute to the preservation of the environment.

Drawing the Public’s Attention

1. Young individuals. The young generation is more aware of new environmental trends, and they tend to be more conscious of what they consume. As a result, they need to be attracted to the project.
2. Environmentalists. These people are the core of any environmental project: they know the laws, are socially aware of the issues, and influence the public’s attention.
3. Cooperative organizations. Such companies are autonomous, meaning they are not controlled by anyone and are free to do anything. They can engage in this project promotion and become sponsors.

Tactics

Asking the government for support

1. Collaboration with the governmental departments in order to receive monetary support and promotion on the state level.
2. Connection with the politicians who share news on social media.
3. Cooperation with the state institutions to promote the projects.
4. Active participation in governmental affairs regarding the preservation of the environment.

Applying for private donations

1. Contacting private organizations and requesting financial aid.
2. Participating in profit organization contests to receive tenders.
3. Asking private investors to assist the project financially.
4. Advertising projects among acquaintances and other people.

Stimulating profit from activities

1. Launching subscription options for app users.
2. Initiating public fundraising event.
3. Creating an online market with organic food and clothes for conscious consumption.
4. Organizing the concerts with music artists to raise money.

Young Individuals

1. Planning more activities in which young adults can take part or join as volunteers.
2. Adaptation of social media to the youngsters – for instance, following trends.
3. Collaboration with schools, colleges, and universities to attract students.
4. Cooperation with media influencers to draw adolescents’ attention.

Environmentalists

1. Using environmentalists’ support in the project promotion.
2. Applying trends regarding environment preservation on social media.
3. Tag prosperous local movement representatives on Facebook and Instagram.
4. Participation in nature protection activities.

Cooperative Organizations

1. Active participation in the events organized by such organizations to promote the project.
2. Cooperation with such companies to launch joint projects.
3. Post information regarding nature protection on the organizations’ websites and social media.
4. Tag co-ops on social media to draw their attention.