Introduction
I have chosen Apple Inc. as the company. Apple Inc. is a multinational technology company that designs, manufactures, and offers a wide selection of consumer electronics, computer software, and internet-based services. Apple Inc. serves markets outside of the United States through its global strategy.
Multi-Domestic Strategy
Apple Inc. employs a multi-domestic strategy. This approach concentrates on adapting products and services to specific local markets in each country where Apple Inc. operates. For example, Apple Inc. offers different versions of the iPhone in China and Japan with features that are tailored to local preferences and needs (Apple, n.d.). Apple Inc. also engages in localized marketing campaigns that are tailored to the culture of each market, such as promotions featuring prominent figures from the community or sports organizations. This helps Apple Inc. to better connect with local customers and build a strong brand presence in each market.
Transnational Strategy
Apple Inc. also employs a transnational strategy. This one focuses on utilizing international capabilities and resources in order to maximize productivity and profits. Apple Inc. makes use of its worldwide supply chain to acquire components and materials from numerous countries, which assists in decreasing expenses and enhancing the standard of their products (Apple, n.d.). Apple Inc. also utilizes its global R&D network to research new technologies and products for global markets. This allows Apple Inc. to quickly develop and launch products in multiple markets at the same time.
Global Standardization Strategy
Finally, Apple Inc. also uses a global standardization strategy. It emphasizes uniform branding, marketing, and product design across all markets. The company strives to ensure that its products and services are consistent across the globe, creating a consistent brand experience for customers. Apple Inc. also endeavors to create a consistent customer service experience, regardless of the market (Cha, 2020).
Conclusion
In summary, Apple Inc. utilizes a multi-domestic, transnational, and global standardization strategy to serve markets outside of the United States. These strategies enable Apple Inc. to customize its products and services to suit local demands, capitalize on global capabilities and resources, and make sure customers around the world recognize the company with the same brand.
References
Apple. (n.d.). Apple Business – Enterprise Security. Web.
Cha, H. (2020). A paradigm shift in the global strategy of MNEs towards business ecosystems: A research agenda for new theory development. Journal of International Management, 26(3), 100755.