Almeida, Margarida, et al. “Samsung vs. Apple: How Different Communication Strategies Affect Consumers in Portugal.” Administrative Sciences, vol. 11, no. 1, 2021, 19.
In their article, Almeida and colleagues focus on the aspects in which Samsung and Apple differ and the factors that make one company’s products superior to the other’s. The source’s credibility is evident in the fact that the piece was published in a scholarly, peer-reviewed journal. The source is vital and can be used in my essay, as it will help me focus on how user experiences differ between Samsung and iPhone, with a focus on factors such as advertising and the price of both products.
Amati & Associates. “Apple’s Brand Positioning – How Apple Became the Most Valuable Company in the World.”
The article published by Amati & Associates analyzes Apple Corporation’s marketing and advertising strategy, focusing on why it is preferred by millions of people worldwide. The article can be considered reliable and credible, as it was published by a consulting company specializing in innovation, branding, and commercial matters. The article will demonstrate why some people might argue that Apple is better than Samsung in terms of global availability and marketing approaches.
Bajarin, Tim. “Why Apple And Samsung’s Device Competition Is Great For Consumers.” Forbes, 2021.
In his article, Bajarin discusses the competition between two technological giants, Samsung and Apple, and shows how the former is becoming stronger and superior to Apple. The article is reliable because it was published by Forbes, a well-established, recognized media source that focuses on innovation, entrepreneurship, and other aspects of business. The publication can be used in the paper to show that Samsung is becoming more present globally and is slightly eroding Apple’s market share.
Boone, Louis E., et al. Contemporary Business. Wiley, 2021.
The book by Boone and colleagues focuses on how businesses become integrated into global markets, test their products in various locations, and decide upon market expansion. The book is reliable and credible since it was published less than five years ago by a scholarly publisher, Wiley. The source will be used in the essay to demonstrate how Apple carefully selects its business locations. Such a material will help highlight that Samsung’s presence is more evident than that of its American-based counterpart.
Brooker, Paul, and Hayward, Margaret. Rational Leadership: Developing and Redeveloping Corporations. OUP Oxford, 2023.
The book by Brooker and Hayward discusses the leadership styles of various corporations and how they use strategies and approaches to influence markets and customers and gain greater market share. The given material can be considered a reliable, scholarly source, as OUP Oxford published it. Information from the given book can be helpful when discussing the prices of Samsung and Apple products. As a result, Brooker and Hayward help show how different missions and visions can affect the pricing.
Hu, Weifeng et al. “Research on the Brand Image of iOS and Android Smart Phone Operating Systems Based on Mixed Methods.” Frontiers in Psychology, vol. 14, 2023.
The source by Hu and colleagues discusses software updates and the differences between the Apple and Android operating systems, highlighting how one can be deemed as more effective and superior. The article is reliable and was published in 2023 in the scholarly, peer-reviewed journal Frontiers in Psychology. The source can be used in the essay to demonstrate the position supporting the superiority of iOS and its strengths compared to the Android operating system.
Huang, Junhao. “The Marketing Strategy of Samsung: Analysis Based on Consumer Behavior.” BCP Business & Management, vol. 34, pp. 761-768.
The article by Huang discusses Samsung’s marketing strategies and its main competitive advantages. The author focuses on how Samsung has a competitive advantage in the market owing to its understanding of consumer psychology and behavior, as well as its ability to handle emergencies quickly and efficiently. The article’s content is reliable and credible because it was published in the scholarly journal BCP Business & Management. The article’s content can be used in the essay to emphasize the characteristics of Samsung’s smartphones. Using details from the article will help show the brand’s quality.
Lopez, Maribel. “Samsung’s Foldable Line Gets Two Major Improvements.” Forbes, 2023.
In her article, Lopez focuses on Samsung’s new model launch, highlighting its innovation. Despite smartphone manufacturers often releasing news about new models and launching new products, the case of Samsung is significant because it demonstrates the corporation’s dedication to improving the efficiency and quality of its products. The article can be called reliable since it was published in 2023 by Forbes, a media outlet focused on innovation and development. The article’s content is useful for the essay to showcase Samsung’s success in launching high-quality products that are continually improving and surpassing competitors’.
Samsung. “23 Reasons to Switch to a Samsung Smartphone.” Samsung, 2023.
In an article published by Samsung Electronics, the company offers several reasons why its products are better than those of its competitors. Ranging from specific internal processes of the gadgets to internal quality and design of the products, the corporation highlights the exceptional nature of its Galaxy products. The article is published by the official organization, so it meets the requirement of reliability. The information released by the company can be applied in the essay to highlight the connectivity and compatibility of Samsung’s products with other gadgets and systems. With this approach, the clear difference between Apple and Samsung becomes apparent.
Tripathi, Naandika. “What Drives the Apple Craze? Just Ask two Indian Fans Who Met Tim Cook.” Forbes India, 2023.
The article by Tripathy focuses on the exceptional nature of Apple’s products and their unique qualities compared to those of competitors. The author focuses on how the company produces high-quality products through its unique operational system and marketing approaches. The article is reliable since it was published in Forbes India, a media outlet based in India. The article can be used in an essay to discuss Apple’s integrated ecosystem. By focusing on this area, it is possible to show that Apple’s ecosystem is weaker than Samsung’s due to its limited capabilities.