Introduction
My major is business management with a minor in financial services, which informs my choice of website for the analysis. In this paper, the website https://www.betterment.com/ is described. Betterment is an American investment advisory firm that offers cash management, retirement planning, and digital investment services. The homepage is designed in a classical business style, and there are several screens the user can scroll through. The banner briefly describes the functionality the resource offers its audience and states that Betterment is “An easy way to invest & save” (Betterment, 2024).
The website name is Betterment, as mentioned earlier. The tabs are “Education,” “About,” “Planning,” “Cash,” and “Investing.” There are also tabs where users can choose their perspectives, which are “Advisors,” Employers,” and “Individuals” (Betterment, 2024). They are located at the top of the website, and all these tabs offer different content to clients, ensuring the information is relevant to each user’s particular needs.
The images on the homepage are predominantly graphs showing the profits the user earns from using the service. They are located on the side of the text they illustrate. The website uses white, yellow, and blue, and it is comparatively minimalist. It allows stating that the website is functional and aesthetically pleasing, and it creates the business’s image.
Discussion
Authority
The content represented on the website is credible, and the organization’s authority is indisputable. Bessemer Venture Partners, Menlo Ventures, Anthemis Group, Kinnevik, Francisco Partners, Globespan Capital Partners, Citi Ventures, The Private Shares Fund, Aflac Ventures, and ID8 Investments are among the investors who have contributed to Betterment (Betterment, 2024). The reputation of these Betterment groups is flawless, and you can verify this information on the website’s description section. Betterment contacts can also be found in a separate section. The copyright date is at the bottom of the web page, and there are no dead links, meaning the site is regularly updated.
Currency
The website does not provide information on the update intervals, but it currently features up-to-date information. The sources of the information are supported by dynamic links, and evidence of the content’s relevance can be found (Betterment, 2024). In fact, all information on the website is current and marked as the most recent data from 2024. It allows stating that the content on the discussed resource is current and can therefore be used as a credible source of information by users. It is static, mainly consisting of text and graphs.
Audience
The purpose of the content published on the website is apparent immediately, and the audience also understands whether the information corresponds to their needs. The content on the web page is appropriate and organized into several groups to meet the target audience’s needs and facilitate search. The graphics and information organization on the web page are appropriate (Betterment, 2024). This allows stating that the intended audience’s needs are satisfied.
Format/Appearance
The Betterment website is well-designed and serves as a good example of a business page. It is minimalist in its organization and color palette, and the emphasis is on the content. As a result, users find the data they expect to see on this website and have their questions answered. It is easy to find the navigation buttons on the website since they are placed at the top of the page. The graphics load quickly and are appropriately incorporated into the text (Betterment, 2024).
The text, in its turn, is well written, and it has a sufficient amount of facts. There are no wordy passages, which is critical for business informative writing. Graphics add meaning to the website and facilitate understanding of the textual passages, without detracting from the audience. In addition, the website is designed to show “screens” one by one when the user scrolls down. Every “screen” has a different color, making the difference between them visible.
For example, one “screen” is blue with white letters, and another has a white background with black letters. The vivid contrast between the background and the letters on the discussed web page always makes the text easy to read. Moreover, the font size is sufficient for users to read all content without difficulty, which is also essential on the visual side of the website. The images and the colors are used appropriately, allowing the Betterment website to be formatted effectively.
Conclusion
The elements of the website’s design are significant in creating the perception of the services Betterment provides. The discussed details paint a picture of a severe financial organization, supported by numbers and statistics. All claims on the website are prominently displayed, giving the impression that the company is professional. As a result, the Betterment website shows its target audience that it is a credible financial organization that can help manage clients’ money.
Reference
Betterment. (2024).