Generally, businesses, individuals, governments, and non-government organizations aim to reach their respective audiences through advertising to pass intended information about the service, event, or product they offer. In most cases, they opt to use billboards to display the content of information they are communicating to the people. During the process of making the billing board, they ensure the ads are clear, informative, and persuasive for effective marketing. The structures are located at strategic places such as along busy roads to enable access by a massive population. Billboard is an effective way of advertising since its strategic location and nature of the commercials make it possible for the targeted customers to view the info.
Currently, the governments advocate for vaccination against the COVID-19 virus to minimize its spread and effect in the country. Health organizations such as the Center for Disease Control, World Health Organization, and prominent personnel encourage people through billboard campaigns to receive vaccine shot to enhance body immunity (Elrod & Fortenberry, 2017). They persuade individuals and inform them about the importance of being vaccinated against the pandemic. The approach is used to freely convince people to make a decision for themselves and their families.
Gary Tauchen, a Republican representative, has structured a billboard to encourage people to be vaccinated. In the advertising, the information is “I got the vaccine so I can protect myself and all people I care about.” In this case, Gary Tauchen is responsible for the ads displayed on the billing board. his intention was to eradicate the political perception surrounding vaccination to enable civilians to receive their shots (Mentzer, 2021). The texts are visible, and including his picture makes it very attractive. The appearance of the structure based on its size, location, and color makes it capable of capturing the attention of the public.
The focus is to inform and persuade individuals to receive the vaccine. Based on the layout of the structure and simple language used to communicate, it is suitable to pass the information to the people through it. Furthermore, it is not crowded with many words that can confuse the ready, making it appropriate. Therefore, the choice of wording and the overall display makes the banner match the content it contains.
The goal of using billboard advertising is to connect with the intended persons. Strategic placement is helpful in making the information being communicated reach the targeted individuals. This enhances faster access of the message by the group of people (Gebreselassie & Bougie, 2019). Furthermore, it ensures visibility of the structure so that individuals can read the content displayed. Similarly, setting it on specific locations such as most traveled roads would enable it to pay attention, thus delivering the message to respective consumers.
The given billboard is situated in an open place where the targeted population can easily view and read the details of its content without distraction from tall trees, buildings, or other objects. Furthermore, it is located in a place with fewer banners; hence it can be seen most frequently because of limited confusion from other boards. This makes its placement strategy effective thus enabling it to reach the target consumers efficiently.
In conclusion, hoardings are an effective way of communicating important information to a large audience. It is significant to establish a strategic point to locate the structure to enhance its visibility in order to attract maximum attention. Moreover, the texts should be precise and clear so that viewers can be able to see them correctly. In addition, the use of simple language increases its efficacy in reaching audiences.
References
Elrod, J. K., & Fortenberry, J. L. (2017). Billboard advertising: An avenue for communicating healthcare information and opportunities to disadvantaged populations. BMC Health Services Research, 17(4), 23-27. Web.
Gebreselassie, A., & Bougie, R. (2019). The meaning and effectiveness of billboard advertising in least developed countries: The case of Ethiopia. Journal of Promotion Management, 25(6), 827-860. Web.
Mentzer, R. (2021). Republican lawmaker’s pro-vaccine messages are part of an effort to ‘get the politics out of the vaccination process’: A new campaign in mostly unvaccinated Shawano County seeks to persuade residents to get vaccinated against COVID-19. Wisconsin Public Radio. Web.