It seems inadequate to assign a particular gender a stereotypical color in a developed modern society. Nevertheless, historically embedded patterns are quite difficult to eradicate, so carriers still spread them. One such stereotype is the assignment of blue to boys and pink to girls. This is a somewhat ingrained gender pattern that many people maintain. For example, a born boy buys things in blue and has his room redecorated accordingly; the same is true for a pink-colored girl. An intriguing question is the identification of the reason for this distribution. This paper attempts to answer this question and determine whether the indicated color genders are biologically based or culturally embedded.
In determining the root cause of this division, one must turn to historical analysis. As has been shown, the emergence of color assignments has not been a characteristic of society at all stages of development (Wolchover, 2012). On the contrary, only in the last century did blue begin to be assigned to boys and pink to girls. This phenomenon is thought to be based on the marketing decisions of companies of the past. This distinction refers to the French fashion that prevailed worldwide. The French decided that women are associated with the color pink and men with blue, so this stereotype spread around the world. Interestingly, the opposite prejudice existed in other cultures at the same time, but because of their non-dominant influence, it was not widespread.
Marketers effectively used the desire for the gender identity of the individual through colors. It was important to parents that their child be “normal,” so they maintained this stereotype. Early last century, society was not conceivable with modern gender-neutral and tolerant frameworks, so the effect of color separation was increasingly culturally ingrained. To put it another way, it is more likely that such gender stereotyping is based on cultural patterns raised by generations. Even if it were known that girls are more likely to prefer pink, this would not be evidence of the biological validity of the phenomenon. On the contrary, it would support the theory that such divisions are rooted in society, culture, and upbringing. Thus, it is most likely that the color gender stereotype is not biologically based.
Reference
Wolchover, N. (2012). Why is pink for girls and blue for boys? Live Science.