Levermore (2011) presented an empirical study depicting the association between CSR and sports as aspects fueling economic and social development. The research was conducted to address the paucity and dilemma apparent in relation to the evaluation of CSR. The results had the capability to avail vital information on how development was realized from CSR and sports as well as to fill the gap of knowledge in this respect. Essentially, the researcher indicated that there was insufficient evidence demonstrating such literature. In this regard, the article assessed how the level in which CSR aiming at development via sporting activities had been performed in the FIFA 2010. This process involved the review of literature and collection of secondary data that was used to complement the discussion. Mainstream evaluation was handled using experimental designs on comparison between the recipient benefactors and non-recipients. These aspects were followed by deep analysis of the development on the lowest class. The final examination involved literal analysis of reports and empirical studies as well as the backgrounds relating CSR to sports while striving towards development. The research excluded most self-sponsored sports’ activities since they were not proper samples for CSR. After conducting an assessment on the present strategies of the mainstream development, the researcher identified that they were oriented on management tactics. Therefore, the common manner in which development aroused from unequal state of power was not represented. The research found scarcity of studies addressing this concern whether related to the sports or not. Furthermore, he noted that such areas of study as development and management sciences had a lot to offer within the sports’ field.
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This research considers adequate literature and embarks on its evidence to affirm the validity of claims. Apart from using 68 reliable sources to retrieve the literatures and backgrounds, the researcher uses tables to evaluate the data and information from them. The delivery of information has been organized professionally to meet the demand of the reader. For instance, the titles and subtitles are short and direct to relay a direct implication to the target readers. However, the article avails no standard formation of empirical study. For instance, it is hard to trace the number of empirical studies evaluated to provide a set of answers to a problem. Furthermore, the relationships between the literatures and the prevailing studies have no clear connections where the relevant finding should be used. The information is scattered and fails to meet the standards of formal and integrated analysis. This aspect implies that the researcher did not manage to present the interconnectedness of CSR and sports in the developments.
The research study may play a basic role for my future research topic. The area of CSR has not been studied properly especially in regard to sports. Therefore, it can be an area where new research ideas may arise. Furthermore, the research presents literature and arguments that may be used on the basis of my study review. It offers rare information on corporate social responsibility and how it relates to sports in facilitating development. In fact, it is an article that creates distinction between social and economic development. In this regard, it is a viable and reliable source of enlightenment about sporting. It lays a baseline of benefits attributed to world cup major events and results of hosting the events in a nation. Finally, it shows how sports participate in the social and economic prowess of a nation as a result of foreign income from tourists.
Levermore, R. (2011). The Paucity of, and Dilemma in, Evaluating Corporate Social Responsibility for Development through Sport. Third World Quarterly, 32(3), 551-569.