Dream Water Company’s Product Marketing

Dream Water: Core Product, Actual Product, and Augmented Product

Core Product

The core product is the main benefit that the product brings to the consumer. For Dream Water, the core product is the medication against insomnia. This is the main benefit offered for the potential consumers: a drug allowing for falling asleep quickly.

We will write a
custom essay
specifically for you

for only $16.05 $11/page
308 certified writers online
Learn More

Actual Product

The actual product is the physical or tangible product that a consumer purchases (Donovan & Henley, 2010). For Dream Water, it is comprised of the drug itself (which comes in different flavours), and of the plastic bottle in which it is contained, with a label on it. It may also include the cardboard box a whole package is bought.

Augmented Product

The augmented product is the non-physical part of the product which includes the additional benefits provided with the product, or its additional features (Solomon, Hughes, Chitty, Marshall, & Stuart, 2013). For Dream Water, the augmented product includes the packaging (which could be “greener”), the guarantees given by the manufacturer and celebrities, the fact that its energetic value is 0 calories, etc.

Which factors could affect Dream Water’s adoption? Why?

Various factors could affect Dream Water’s adoption.

Relative advantage

The relative advantage will depend upon the effectiveness of Dream Water as a sleep-inducing medication (the more effective the drug is, the greater the advantage) and its price (the lower the price, the greater the advantage over other similar products). In fact, the advantage will depend upon the combination of effectiveness and price, because the customers will want to buy an effective product, but need to be able to afford it (Rogers, 2010).

Compatibility

The compatibility will depend on packaging in which Dream Water is sold, for certain clients may be environmentally aware and thus wishing to purchase products that do not pollute the environment.

Complexity

The complexity will depend on the way in which Dream Water is used: its interaction with other drugs, the need (not) to eat before using Dream Water, etc., because some clients might find it difficult or annoying to follow such additional instructions.

Get your
100% original paper
on any topic

done in as little as
3 hours
Learn More

Trialability

The trialability will depend on how easy it is to purchase a small amount of Dream Water and try it, because clients might not wish to buy much of it before trying.

Observability

The observability will depend on how well the product is advertised, because people will need to hear about the product and its effectiveness.

References

Donovan, R., & Henley, N. (2010). Principles and practice of social marketing: An international perspective. Cambridge, UK: Cambridge University Press.

Ind, N., & Iglesias, O. (2016). Brand desire: How to create consumer involvement and inspiration. London, UK: Bloomsbury Publishing.

Rogers, E. M. (2010). Diffusion of innovations (4th ed.). New York, NY: The Free Press.

Solomon, M., Hughes, A., Chitty, B., Marshall, G., & Stuart, E. (2013). Marketing: Real people, real choices (3rd ed). Melbourne, VIC: Pearson Education Australia.

Print Сite this

Cite this paper

Select style

Reference

StudyCorgi. (2021, April 7). Dream Water Company's Product Marketing. Retrieved from https://studycorgi.com/dream-water-companys-product-marketing/

Work Cited

"Dream Water Company's Product Marketing." StudyCorgi, 7 Apr. 2021, studycorgi.com/dream-water-companys-product-marketing/.

1. StudyCorgi. "Dream Water Company's Product Marketing." April 7, 2021. https://studycorgi.com/dream-water-companys-product-marketing/.


Bibliography


StudyCorgi. "Dream Water Company's Product Marketing." April 7, 2021. https://studycorgi.com/dream-water-companys-product-marketing/.

References

StudyCorgi. 2021. "Dream Water Company's Product Marketing." April 7, 2021. https://studycorgi.com/dream-water-companys-product-marketing/.

References

StudyCorgi. (2021) 'Dream Water Company's Product Marketing'. 7 April.

Copy to clipboard

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal.

Psst... Stuck with your
assignment? 😱
Susan
Online
Psst... Stuck with your assignment? 😱
Do you need an essay to be done?
Yes
What type of assignment 📝 do you need?
Yes
How many pages (words) do you need? Let's see if we can help you!
Yes