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Effective Problem-Solving Using Digital Media


  • Using digital media is common in marketing.
  • Strategies for problem-solving may be created.
  • Advanced data collection and audience search.
  • Competitive advantage and target content.
  • Recruitment, adaptive environment, and assessment.

Digital Media in Problem-Solving

  • Convenient and in-demand digital platforms
  • A variety of procedures to perform (Figure 1).
  • Free access to different user communities.
  • Low costs and numerous valuable data.
  • Solving problems through efficient strategies.

Advanced Data Collection

  • Data from different platforms (Figure 2).
  • Information from the target audience (Confos & Davis, 2016).
  • Determining major preferences and interests.
  • Marketing algorithms are adjusted to users.

Engaging the Target Audience

  • Solving the issue of the lack of customers.
  • A close interaction mode (Du Plessis, 2017)
  • Building a feedback system among clients.
  • Avoiding low demand and profits.
  • Involving new client segments successfully.

Gaining Competitive Advantage

  • Growing profits due to client recognition (Omidi, Dal Zotto, Norouzi, & Valero-Pastor, 2020).
  • Expanding the share of customers (Figure 3).
  • Overcoming a competitive barrier successfully.
  • Developing a unique marketing strategy.

Creating Solution-Based


  • Complex algorithms of engagement (Figure 4).
  • A cluster approach to using media (Barry & Gironda, 2018).
  • Analyzing competitors’ activities and products.
  • Developing unique and in-demand services.

Hiring Professional Staff

  • An advanced system of recruitment.
  • Facilitating the hiring process (Baglione, Tucci, & Woock, 2020).
  • A wide range of applicants (Figure 5).
  • Using modern recruitment tools and surveys.

Adaptive Marketing Environment

  • Promoting wide choices and close interaction.
  • An adaptive environment helps maintain sustainable sales (Dwivedi et al., 2020).
  • Finding ways to reorganize the work process.
  • Introducing relevant strategies to develop.
  • Maintaining changes through digital control.

Simplified Estimation


  • Numerous evaluation ratings (Figure 6).
  • Predicting real market changes (Madhani & Rajguru, 2020).
  • Involving accurate and detailed analytical tools.
  • Introducing changes based on assessments.


  • Applying digital media is beneficial.
  • Using strategies helps in problem-solving.
  • Achieving market recognition and growth.
  • Engaging customers and effective hiring.
  • Collecting data and utilizing estimation tools.


Baglione, S., Tucci, L., & Woock, P. (2020). Invasive job hiring practices and social media data usage knowledge on job intentions. The Journal of Social Media in Society, 9(1), 235-252.

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Barnhart, B. (2019). Data collection [Image]. Web.

Barry, J. M., & Gironda, J. T. (2018). Developing social selling influence: An archetypal examination of content strategies and influence tactics. Journal of Selling, 18(1), 47-69.

BrainCandy. (2017). E-commerce strategies [Image]. Web.

Confos, N., & Davis, T. (2016). Young consumer-brand relationship building potential using digital marketing. European Journal of Marketing, 50(11), 1993-2017.

Crawford, C. (2020). Social media analytics [Image]. Web.

Dienst, P. (2017). Digital media recruitment [Image]. Web.

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Du Plessis, C. (2017). The role of content marketing in social media content communities. South African Journal of Information Management, 19(1), 1-7.

Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J.,… Kumar, V. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 102168.

Hollingsworth, S. (2019). Benefits of social media [Image]. Web.

Madhani, J. V., & Rajyaguru, K. H. (2020). Impact analysis of digital marketing: An Indian perspective. Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship), 22(2), 161-164.

Minardi, M. (2018). Solution-based content [Image]. Web.

Omidi, A., Dal Zotto, C., Norouzi, E., & Valero-Pastor, J. M. (2020). Media innovation strategies for sustaining competitive advantage: Evidence from music download stores in Iran. Sustainability, 12(6), 2381.

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