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English at Hand: Proposal of the Mobile App

Abstract

It seems reasonable to say that the issue that SC is aspiring to resolve is related to the improvements of the technological aspect of its performance, which will advance its incomes and brand. The possible solution might be the development of a specific mobile app for learning English that can be included – as an essential element – in educational establishments’ curricula worldwide. Given that under the current conditions of the pandemic, a plethora of schools and universities aim to find the most appropriate tools for distant learning, the mobile app English at Hand provided by SC will result in notable outcomes. The latter ones are the improvement of financial performance, enhancement of the company’s brand, and advancement of the product portfolio. The required funding was estimated to be 13500$ initially, as well as 1000$ investments on a monthly basis further. It might be claimed that it is necessary to create a special platform that will meet all the needs and requirements of English teachers and learners. The submitting company has the necessary experience in similar projects. It has been involved in the development of many universities’ programs related to languages and computer sciences.

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Project’s Essentials

Proposed Solution

SC is facing the problem of insignificant progress within the technological scope, as well as poor brand awareness in this regard. The possible solution might be the development of a specific mobile app for learning English that can be included – as an essential element – in educational establishments’ curricula worldwide. Given that under the current conditions of the pandemic, a plethora of schools and universities aim to find the most appropriate tools for distant learning, the mobile app English at Hand provided by SC will result in notable outcomes. The latter ones are the improvement of financial performance, enhancement of the company’s brand, and advancement of the product portfolio. In the current conditions of the pandemic, tools that give an opportunity to develop and learn are on the rise. English is an essential element of any curricular, which makes the related platforms popular and demanded. These facts justify the business needs of SC as the expected incomes from the proposed app are considerable.

The project will be implemented in the following way. After comprehensive market research is done and potential clients’ needs identified, the mobile app will be developed. First, it will be necessary to produce a great design that will contain crucial grammar tasks with the inclusion of the game element. The app’s design is to be flexible as there will be further amendments and monthly updates based on the customers’ feedback.

Evidence-Based Background

There have been a number of case studies and published peer-reviewed works that confirm the appropriacy of the solution proposed. Kusmaryani et al. provide convincing proofs that mobile applications are a significant opportunity for both students and teachers to improve the learning process of the English language (5). It was found that there is a positive correlation between study outcomes and the application of learning mobile apps. Then, Mospan gives evidence that mobile applications are a great foundation for improving the curricular process of English learning globally (120). The scholar gives comprehensive evidence that these apps lead to an easier learning process due to the use of everyday devices. This is a basis for the assumption that SC may become a full-scale international actor within the scope of the industry. Finally, Wu provides a notable case study in which the implementation of augmented reality is an excellent way to advance English skills, appealing to the example of Pokémon Go (10). The latter case shows the efficiency of adding the game element in an English-learning app, which is essential for the project.

Goals, Objectives, and Deliverables

Goal 1: To increase brand awareness

Objective 1.1.: Increase the official site traffic by 15 %
Deliverables 1.1.
  • To promote the high-tech solution via various sources;
  • To make the app align with the company’s other offers available on the official webpage;
  • To provide unobtrusive references to the company’s resources in the app.
Objective 1.2.: To establish the reputation of a high-tech company
Deliverables 1.2.
  • To take part in multiple conferences related to technological solutions in the area, reporting about the app’s significance;
  • To make an emphasis on the app in the global advertising campaign of the brand;
  • To cooperate with worldwide recognized brands in the industry in terms of app development and making this cooperation public.

Goal 2: To provide a significant and appropriate technological solution that aligns with SC’s needs

Objective 2.1: To develop features that will correspond to the interests of the potential customers.
Deliverables 2.1
  • To conduct comprehensive and advanced market research;
  • To get opinions and recommendations from the potential customers;
  • To make the app adhere to the best practices in the field of learning English grammar.

Objective 2.2: To create an app that contains all the necessary traits to be considered as an appropriate high-tech option under the current circumstances of intense competition.

Deliverables 2.2
  • To create a smooth and easy-to-use interface;
  • To provide a great design;
  • To develop a long-term plan for monthly updates;
  • To make the app adhere to the best practices in the field of learning English grammar;
  • To include the game element into the app;
  • To hire recognized IT specialists for the development of the app;
  • To make the app unique and distinguishable from the other related offers, taking into account competitors’ achievements in the given context.

Timeline

Description of deliverable Duration Projected start date Anticipated end date
To conduct a comprehensive and advanced market research 14 days July1, 2021 July 14, 2021
To get opinions and recommendations from the potential customers 14 days July 1, 2021 July 14, 2021
To hire recognized IT specialists for the development of the app 7 days July 14, 2021 July21, 2021
Technical developments – To create a smooth and easy-to-use interface; To provide a great design; To develop a long-term plan for monthly updates; To include the game element into the app. 2 months July 21, 2021 September 21, 2021
To make the app adhere to the best practices in the field of learning English grammar 2 months July 21, 2021 September 21, 2021
To make the app unique and distinguishable from the other related offers, taking into account competitors’ achievements in the given context 2 months July 21, 2021 September 21, 2021
To cooperate with worldwide recognized brands in the industry in terms of app development and making this cooperation public 1 month September 21, 2021 October 21, 2021
To make an emphasis on the app in the global advertising campaign of the brand 1 month September 21, 2021 October 21, 2021
To provide unobtrusive references to the company’s resources in the app 1 day September 21, 2021 September 22, 2021
To make the app align with the company’s other offers available on the official webpage 3 days September 21, 2021 September 24, 2021
To promote the high-tech solution via various sources 1 month September 21, 2021 October 21, 2021
To take part in multiple conferences related to technological solutions in the area, reporting about the app’s significance 1 month October 21, 2021 November 21, 2021

Costs

Given the fact that the mobile app development is related to the IT dimension, there will be no necessity to rent a particular facility. All the deliverables may be accomplished on a distant basis. The market research, promotional campaign, the app’s development, and even the participation in conferences can be done in the mentioned way. Hence, only human and financial resources are required.

Description of unit Duration Costs
Market Research 14 days 1000$
App Development 2 months 10000$
Promotional and Advertising Campaign 1 month 2000$
Monthly updates (on a monthly basis) 1000$/month
Participation in conferences 1 month 500$

Outcome

An evaluation framework that will be used is quite typical – but still efficient and significant – for business projects. It is called the balanced scorecard, and this approach seems to reflect all the necessary aspects to cover for the proposed solution from the performance angle. This method focuses on four dimensions – customer perspective, internal perspective, innovation and learning perspective, and financial perspective. By applying the mentioned framework, all the crucial performance indicators will be monitored and assessed.

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There are three crucial benchmarks that will be evaluated using this method. First, it is the official site traffic – it should be increased by 15% after the promotional campaign. Second, it is the increase in the company’s income – success here is the increase of 10%. Third, it is customer satisfaction – a particular survey will be developed, and the clients will be asked to provide feedback. If there are more than 90% of satisfied customers, the benchmark is achieved.

Justification and Proposal Highlights

The issue that SC is aspiring to resolve is related to the improvements of the technological aspect of its performance, which will advance its incomes and brand. The mobile app that can be used by universities in terms of learning English seems to be a great solution for the company. It is expected that the project will positively affect brand awareness, incomes, and the technological affairs and competencies of SC. Under the current conditions of the pandemic, a plethora of schools and universities aim to find the most appropriate tools for distance learning. The mobile app English at Hand provided by SC will fit their needs. The submitting company has the necessary experience as it has been involved in the development of many universities’ programs related to languages and computer sciences.

Letter of Transmittal

[Sender’s Name]
[Sender’s Address]

[Recipient’s Name]
[Recipient’s Title]
[Recipient’s Organization]
[Recipient’s Street Address]
[City, State, Zip Code]

[Dear (Mr./Mrs./Ms.) First and Last Name,]

Within the attached proposal, you will find the necessary information regarding the mobile app English at Hand that may be a significant solution for you. This proposal contains the essentials of the project, including background, outcomes, expenses, timeline, and the other aspects crucial for you.

English at Hand might become a milestone for your company that will lead it to the status of a full-scale international company. It is a technological solution that is relevant for many educational establishments worldwide, which justifies the expected high incomes due to its implementation. This app will be developed in such a way that it can be included in any curriculum related to English language learning. These facts allow suggesting that the proposed project will enhance and promote your company’s brand to a great extent.

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Thank you for your time. We are hoping that the proposal will meet the expectations given. We appreciate your business and waiting for your response, as well as for productive cooperation.

If you have any questions regarding the attached proposal, please contact (principal contact) at (phone number).

[Sincerely,]

[Signature]
[Sender’s name]

References

Kusmaryani, Woro, et al. “The Influence of Mobile Applications on Students’ Speaking Skill and Critical Thinking in English Language Learning.” Journal of Physics: Conference Series, 2019. Web.

Mospan, Natalia. “Mobile Teaching and Learning English – A Multinational Perspective.” The Journal of Teaching English with Technology, vol. 18, no. 3, 2018, pp. 105–125. Web.

Wu, Mei-Hung. “The Applications and Effects of Learning English Through Augmented Reality: A Case Study of Pokémon Go.” Computer Assisted Language Learning, 2019. Web.

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StudyCorgi. "English at Hand: Proposal of the Mobile App." December 11, 2022. https://studycorgi.com/english-at-hand-proposal-of-the-mobile-app/.

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StudyCorgi. 2022. "English at Hand: Proposal of the Mobile App." December 11, 2022. https://studycorgi.com/english-at-hand-proposal-of-the-mobile-app/.

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StudyCorgi. (2022) 'English at Hand: Proposal of the Mobile App'. 11 December.

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